Strategic Management of Mango Essay Example | Topics and Well Written Essays - 2750 words

Strategic Management of mango tree - Essay ExampleThe companionship has lately introduced two wise product lines, an initiative that is consistent with the lodges innovative image. Through these hot product lines, the community is hoped to triumph the marketplace. Mango is a alliance that is characterised by strong corporate value and beliefs. These values and beliefs, translated in the companys corporate strategy impart been instrumental in the companys effort to fight off competition and to ensure its survivability in tremendous economic crisis. The company in its years of operation has been able to develop effective communication systems and condescension processes. The company has employ the rapidly evolving technology to its advantage by adopting these technological advancements in its business processes. Although the company is in a far better(p) position than its competitors, but some of its biggest rivals like ZARA have successfully managed to build a business mode l that has allowed it to be highly responsive to its environment, along with nimble and flexible operational design. These capabilities of ZARA have made it the market leader of this industry, but Mango, in no ways can be categorize as a company which is far behind its market leader. The company has a genuinely economical logistics system that is augmenting its strong suppliers and distributions network. The company uses its own stores and franchises to reach out to its customers however, recently the company has started using its website to merely penetrate into the online market. The company has also launched two new product lines, one targeting men and the other targeting VIPs. These new product lines along with a mature product line of female wear are presumed to pose the future profitability of the company. Advantages of the Business Model of Mango The most important aspects of the companys business model have been its logistics system. This system has proved to be a defin ing point for the company. This logistics system has helped the company to deliver its finished goods from production centres to distribution centres in 4 days. Even though this is not better than ZARAs four day delivery system but still it is very close to the outmatch practice of the industry leader. The company has a strong network of professionals, who are working very sound to anticipate the future of the companys market. Other than this the training methods of the company for the point of sale employees has been very effective in creating customer loyalty. Mango has been very effective when it comes to managing its relationship with its suppliers, who are spread crosswise the globe. The systems in place have been very helpful in integrating the value chain of Mango with its suppliers and other channel partners. The most important reason for companys success has been its ability to sell innovative initiatives. Recently the company has initiated a method through which it woul d cut out its distribution activeness from its value chain. In this initiative the manufactured products would be directly sent to the companys selling points without going to the distribution centres, this means that these finished products would leave directly from the manufacturers factory to the stores. This will enable the company to implement its cost cutting strategy with greater