Complexity of Poetry Essay

Poetry is a way for the reader to openly interpret a poem in almost any way they see fit. Because there is so much freedom of interpretation with poetry, there leaves a lot of room for discussion and opposition. Billy Collin’s poem, â€Å"Introduction to Poetry†, breaks down the basic ways for interpreting and understanding a poem. In summary, he explains that the reader cannot focus on trying to figure out one specific meaning of a poem, but instead, try to piece together small parts to understand a deeper meaning. Collin’s rules on how to interpret a poem can be applied to Hughes’s poem about a young student writing a poem for homework. Instead of looking at Hughes’s poem as a whole, the reader can better understand it by breaking it down and figuring out why each line is important and how it ties together with the poem as a whole. Understanding Collins rules to interpret a poem, help the reader decipher Hughes poem on a deeper, more academic level. Langston Hughes’s poem explains how a black, twenty two year old man and the rest of his white classmates are given an assignment to write a paper. The narrator, who is also the student, explains his thoughts about the assignment and how him being the only colored one in his class might be reflected on his grade on the assignment. At the beginning of the poem, he explains how he has to get to class everyday by traveling across some of the â€Å"better† parts of town. The student goes on to explain how even though he is colored, he likes the same things and has the same wants as everyone else. He states that he is no different than the rest of his class and that he too has knowledge to share. By stating this, the student is expressing to the reader how he thinks him and the instructor are equal. In the last few lines the student writes, â€Å"As I learn from you, / I guess you learn from me† (37-38). This explains how even though their skin color and age is different they are still able to learn from each other. The student has a somewhat optimistic and confident tone throughout the poem. He is aware of his capabilities and knows that he can be just as successful as anyone else. Billy Collins â€Å"Introduction to Poetry† explains how whenever people analyze a poem they do not try to find the true message of it. By writing, â€Å"But all they want to do / is tie the poem to a chair with rope / and torture a confession out of it,† explains how the majority of people are lazy and want everything handed to them effortlessly (12-14). This last stanza explains how some people look at poems from one point of view and expect the meaning of the poem to be written out for them. The author is stating that people should look at the poem from different angles just as one would look at the world from a color slide. He tries to explain to the reader that if one were to interpret the poem from a whole new approach, then they could find a deeper meaning than just the surface meaning. After reading Collins â€Å"Introduction to Poetry†, the reader should have a better sense of how to interpret Hughes’s poem. Throughout the first part of Hughes’s poem the reader may think all of the characters background information including his address, age, and hometown is pointless. After reading an entire stanza about this â€Å"pointless† information the reader may try to stop understanding the poem before they even finish it. If the reader uses Collins instructions about analyzing a poem, they may find that all of this â€Å"pointless† information is actually important and helps contribute to the characters feelings of insecurity. Collins poem explains that not all poems have one specific answer or meaning the writer is trying to get across. Keeping this idea in mind, the reader may realize that Hughes’s poem, in fact, does not state an answer or solution to the characters mixed feelings. Although both of these poems leave room the readers own special interpretation, there is a basic meaning and idea to each one. Both of these poems fit well together because Collin’s thoughts and ideas can be directly applied when reading Hughes’s poem. The poems are an effective example of how even though a poem may seem short and simple, there is usually a deeper and greater meaning beneath the surface.

Napoleon Iii

An Assessment of Whether Napoleon Bonaparte or Louis Napoleon Had More Significant Reforms in France Both Napoleon Bonaparte and his nephew Louis Napoleon Bonaparte were important rulers of France. They ruled with great power and control, they implemented many sweeping reforms and laws that greatly changed the course of French and European life. Napoleon Bonaparte and Louis Napoleon, also referred to as Napoleon III, each directed France through many reforms under their rule.However, the leader with the more significant reforms and impact on France was Napoleon III. Napoleon III had longer lasting reforms in the likes of rebuilding and modernizing Paris, constructing the French railway and heading a strong French foreign policy that included the unification of Italy. He also led France through a period of prosperity and industrialization. Louis Napoleon Bonaparte was elected the president of France at age 40, and capped a quite remarkable, and unlikely rise to power. Cavendish, 1998, para. 1). Louis Napoleon Bonaparte, named after his uncle Napoleon I, had never held a government position, nor had he even shown any sort of political capability, he rose to power solely through widespread support in France that he was the rightful heir to Napoleon I. (Cavendish, 1998, para. 1,2). In essence, Louis Napoleon rode into control of France on the coattails of his uncle and then he took his uncle’s rule and furthered the reforms and French power.Louis Napoleon campaigned that he would return France back to the glory that they had once had under the first Napoleon, and that he, as a ruler, was destined to bring France once again to the top of Europe. (Cavendish, 1998, para. 5). His strategy successfully swept him into the office of President of France’s Second Republic. The Professional Politicians in France couldn’t believe that Louis Napoleon had won, and they were even more shocked when he did away with them.But this didn’t satisfy the ambi tious ruler and he quickly took advantage of an economic slump in 1851 and posed himself to be the man that the French needed, not as president but as emperor. (Cavendish, 1998, final paragraph). Louis Napoleon Bonaparte can now be called Napoleon III, for in 1852 he declared himself the perfect fit for the job to keep France from collapse and socialism, the Emperor of the second French Empire. (Cavendish, 1998, final paragraph).The citizens of France, so scared of anarchy, and still believing in the â€Å"Napoleonic Ideals† that Napoleon I had left behind, overwhelmingly accepted Louis Napoleon as their new Emperor. The new parliamentary constitution that Napoleon III set up gave him the executive powers; it allowed him to nominate the members of the law-making council of state and the senate. (â€Å"France History-Second French Empire† n. d. , para. 1). Now that Louis-Napoleon had full control of France, he could freely implement actions and reforms that he couldnâ⠂¬â„¢t have easily achieved as President.One of Napoleon’s keen interests was in architecture, and it was his desire to make Paris a new modern city that ultimately turned Paris from an overcrowding, ancient, disease-ridden cluster of districts into the thriving beauty it is today. (Kirkman, 2007, para. 2). Napoleon’s interest was the foundation that would produce the plans for a rebuilding of Paris’s streets, its sewers, and all other aspects of urban planning. It would change the sight of Paris to something unlike anyone had seen. (Kirkman, 2007, para. 2).For hundreds of years, certain areas hadn’t been improved, and the daunting task of a renewal of Paris was laid on Baron Haussmann. Haussmann was a big time planner and was an advocate for beautiful sights, perfect balance and exactness. (â€Å"Paris† pg. 18). Haussmann’s desire of linear symmetry surfaced in his first step, which was to put Paris on a grid. He added streets to Paris that ran east and west, and north and south. These new streets were also wider, allowing for more public safety and safer traffic engineering. (Kirkman, 2007, para. 4).The rapid population growth mixed with fierce industrialization made some changes to Paris an absolute necessity. An example of this was shown in the growing demand for water closets, which directly led to the need to funnel the human waste effectively into the sewers. (Kirkman, 2007, para. 6). The old ways of dumping the waste in the rivers was rejected, and it was now an objective to keep the clean and dirty water separate. This new practice allowed for cleaner water, cleaner streets, cleaner people, and a much-improved healthy environment. (Kirkman, 2007, para. , and final paragraph). Under Napoleon’s constant input and watch Haussmann unified Paris with visual themes and facades that generated all around in the city. The horizontal style of Haussmann can be seen throughout Paris. (Kirkman, 2007, para. 7). Perha ps the most unifying aspect that Paris received during its makeover was the improvement of the transportation systems. The railroads underwent massive modernization as train stations were constructed in strategic locations to connect Paris with the rest of France and to the rest of Europe. (Kirkman, 2007, para. 10).These new train stations benefitted agriculture, industrial growth, international markets, employment opportunities, and they represented the overall feeling of a more modern city and nation that could be envied from surrounding countries. (Kirkman, 2007, para. 10). Napoleon III exemplified the prosperity and excellence of the time period by this complete rebuilding of Paris. With the help of grand scale designer Baron Haussmann, Paris â€Å"slashed boulevards through tangles of slums, began the modern sewer and water systems† and set the standard high for the beautiful city that still thrives today. â€Å"Paris† pg. 18) Napoleon III didn’t just focus on the improvement and his influence inside of France. Napoleon III headed a strong French foreign policy that occurred in the Second Empire. Particularly important was Napoleon III’s indispensible role in the Italian unification process. Count Camillo di Cavour was the prime minister of the Kingdom of Sardinia, most commonly known as Piedmont, and it was his revolutionary ideals and actions that pushed Italian unification forward. But Cavour needed the help of a strong ally in order to achieve is goals; this ally came in the form of Napoleon III and France. Oracle ThinkQuest, n. d. , Section III para. 2). Napoleon III always had a specific future planned out for Italy, he even once pushing for his cousin to rule there. (Geddes, 2010, para. 2). Napoleon III attempted to influence these rising movements of unification in Italy following the Revolutions of 1848. Whatever Napoleon’s intentions were for Italy, whether it was to use Italy as an asset to serve France in the future or if it was to genuinley support the Italian unification, Napoleon saw himself as one that was obligated to be the leader of these â€Å"free peoples of Europe. † (Geddes, 2010, para. ). Without the help of the Frech army and the support of Napoleon III, Piedmont would have had no chance to unify Italy. Napoleon III’s influence in this unification process was so extensive he alone put all of Italy together, and kept Rome out of it so as to keep the support of the Catholic church. (Geddes, 2010, final paragraph). There is also an argument that Napoleon I, Napoleon Bonaparte, had the more significant reforms in French history as opposed to Napoleon III. Napoleon I led the French, the the most powerful army in Europe, across the continent in conquerring much of Europe. History, n. d. , opening paragraph). Napoleon’s reforms included the new ‘Napoleonic Law Code’ that he implemented in France and in the countries he conquerred, a stronger army, a renewed relationship with the pope, banking and education improvements, and support for the arts and sciences. (History, n. d. The Coup of 18 Brumaire section para. 3). But Napoleon I’s reforms were self destructed when Napoleon made several key mistakes that ultimately doomed his reforms and his plan to establish stability back into the post-revolutionized France. History, n. d. The Coup of 18 Brumaire section para. 3). One miscue included the flop of the continental system, or Napoleon Bonaparte’s attempt the ruin the British economy but in backlash it only ruined the French economy. Another mistake was the catastrophic invasion of Russia. The Russian army destroyed French supply lines and Napoleon abandoned his army in the Russian winter where they attempted to retreat. Only 100,000 of the original 600,000 French survived. (History, n. d. Napoleon’s Downfall section para. 1). The French momentum was killed, and so was Napoleon I’s popularity. Napole on I was then forced to abdicate the throne by the combined powers of Britain, Prussia, Russia, and Austria and he was exiled to Elba. Those same powers, in order to ensure that France wouldn’t try to do the same thing again all but eliminated what Napoleon I had long been working for and France was sent back to square one. (History, n. d. Napoleon’s Downfall section para. 2,3).Therfore, although both Napoleon Bonaparte and Louis Napoleon implemented great reforms in France, Napoleon III had the more significant reforms. Napoleon III’s reforms had more of a long-lasting effect on France and Europe. Some of these long lasting reforms included the modernization and rebuilding of Paris, improving the French railroads, and influencing the unification of Italy. Thus it is Louis Napoleon Bonaparte that deserves the credit for achieving the more significant reforms in France.

Critical Review of a Paper Investigating the Application of the Theory of Planned Behaviour to Alcohol Consumption During Pregnancy

Introduction The paper to be reviewed is an investigation by Duncan, Forbes-McKay and Henderson (2012) into the application of the theory of planned behaviour (TPB, Ajzen, 1988, 1991) and its effectiveness in predicting intention to carry out health related behaviours. The TPB is a social cognition model, meaning that it seeks to predict intention to carry out a behaviour and to understand why individuals may fail to adhere to a behaviour to which they were once committed. The theory claims that three variables can be used to predict an individual’s behaviour: the individual’s attitude toward the behaviour, the attitude of significant others toward the behaviour and the individual’s perceived control over a behaviour. Perceived control over behaviour is governed by both internal factors such as an individual’s skills or available resources, and external factors such as actual opportunities to carry out the behaviour. Unlike the individual’s attitude toward the b ehaviour and the attitude of others, perceived control over the behaviour is believed to influence both the intention to carry out the behaviour and the behaviour itself. In particular, the authors were investigating whether the TPB could be used to predict intention to consume alcohol during pregnancy. Previous research has found the TPB to be useful for predicting a range of other health related behaviours (Godin and Kok, 1996) and alcohol consumption behaviours in particular (Marcoux & Shope, 1997; McMillan & Conner, 2003). The authors focused on the role of TPB in being able to predict the consumption of alcohol during pregnancy. Drinking during pregnancy is a major health issue. It has been found to influence a number of outcomes for the child including maladaptive behaviours (Sood et al., 2001) and weight at birth (Mariscal et al., 2006). Despite its relation to negative outcomes for the child, up to 54% of women in the UK have claimed to have consumed alcohol during their pre gnancy (Bolling et al., 2007). Study Description 130 women based in the Aberdeenshire area returned a questionnaire that was distributed to them at their 20-week pregnancy scan. Of these, analysis was carried out on 116 women. The questionnaire included questions designed to gather information on demographic details, past and present alcohol consumption, and TPB variables. The TPB variables included measuring the participants’ intention to engage in the behaviour, their attitude toward the behaviour, their beliefs about the subjective norm and their perceived behavioural control. The study found that the majority of participants made changes to their drinking behaviour once they found out that they were pregnant, with these changes taking the form of a reduction in alcohol consumption. 64.7% abstained from alcohol altogether during their pregnancy, 34.5% continued to drink to some level and 0.9% did not answer. Of those women who continued to drink during their pregnancy, 13.4% were drinking above the recommended maximum lev els whereas the rest were drinking one to two units between two and four times per month. It was also found that although most participants received information about drinking during their pregnancy, 12.9% received no information. In relation to the TPB theory, it was found that women who abstained from drinking after finding out they were pregnant had significantly higher scores on the intention scale, suggesting that they had a significantly greater intention to quit alcohol consumption during pregnancy. Abstaining participants also had significantly higher scores on the subjective norm scale, indicating that they felt more pressure from what others thought about drinking during pregnancy. Abstainers were also found to have significantly lower scores on the attitude scale, suggesting a much less positive attitude toward the behaviour of drinking during pregnancy. In contrast,, the scale that measured perceived behaviour control did not show any significant differences between thos e women who abstained and those who continued to drink during their pregnancy. Attitude toward the behaviour and the influence of what others thought of the behaviour were found to be strongly and significantly correlated with intention to carry out the behaviour of abstaining from alcohol during pregnancy. TPB was able to explain 59.3% of variance in intention to drink during pregnancy. Furthermore, the theory was able to correctly classify 91.8% of cases and as a result, was statistically able to distinguish between drinkers and abstainers. The authors concluded that as attitude was found to have the greatest statistically significant contribution to predicting intention and to contribute significantly to predicting actual behaviour, it would be an ideal candidate for intervention focus. As perceived behaviour control was the only TPB component found not to contribute, the authors suggest that the model without this component would be appropriate for predicting intention to consume alcohol during pregnancy. Critical Review The reviewed article addressed an important health issue, namely investigating how drinking alcohol during pregnancy could be reduced by understanding what drives or stops women from having the intention to carry out this behaviour. The finding that attitude toward drinking whilst pregnant has a significant impact on both intention to drink during pregnancy and actual drinking during pregnancy could have wider clinical and educational applications. Nevertheless, the authors are vague in how their findings could be applied in the real world and fail to make useful suggestions based on their data. The finding that some women were not provided with information pertaining to the consumption of alcohol during pregnancy is also an important one because it highlights that some health trusts are failing to help women make informed decisions about this subject. However, it is not touched upon in the discussion. The study’s introduction is a little weak in that it does not make an overly convincing argument as to why their chosen topic is important and worth investigating. It makes only a brief reference to the negative impact that alcohol consumption can have on both mother and baby, and the literature to which it refers is quite outdated. This suggests that a thorough and recent literature review may not have been carried out. Furthermore, the study could present a much stronger argument as to why the TPB may be applicable to this health behaviour in particular. There is some justification in that the authors of the paper chose this particular theory on the premise that a socially-based theory such as TPB could highlight risk factors for the consumption of alcohol during pregnancy that could be more easily influenced than previous risk factors that have been identified such as drinking habits before pregnancy and socioeconomic status (Stewart & Streiner, 1994; Yamamoto et al., 2008) . Risk factors such as these cannot be easily changed. In contrast, risk factors based on attitudes toward a behaviour can be more easily altered through education or government interventions. The discussion does not flow particularly well and the overall conclusions of the study are not entirely clear. An advantage of the TPB is its holistic approach. It attempts to understand the behaviour of an individual in the context of both an individual’s attitude toward a behaviour, their perceived control over that behaviour and how they perceive others to judge the behaviour. However, our intentions to carry out a behaviour or not are the result of an incredibly complex process during which many variables are taken into account. Although the limitations of the study’s methodology are touched upon in the discussion, the authors fail to explore the limitations of the TPB and how these may affect their findings. For example, McKeown (1979) argued that negative health behaviours are determined on the individual level by the choices we make to behave in a certain way. Therefore, the theory may place too much emphasis on the importance of what others think of a behaviour. Indeed, in the current study, individual attitudes toward a behaviour were found to be more influential than subjective norms. One criticism of this study is its potential lack of representativeness, both culturally and geographically. Ethnic minorities made up only 6.9% of the sample, meaning that the results may not be generalisable to ethnic minorities. Furthermore, the sample was collected from only one geographic area, although the authors argue that their findings are in keeping with previous studies that used samples from a much wider geographical area (Anderson et al., 2007; Bolling et al., 2007). There may also have been a bias in the way in which participants were recruited. Women were approached by the researchers whilst awaiting their 20 week antenatal scans in hospital. The scans are designed to screen for any anomalies in the baby and to check that development is normal. These scans are not compulsory, potentially creating a bias in the sample. For example, Alderdice et al. (2007) found that women without qualifications or women from areas of high deprivation were significantly less likely to u ptake an offer of a 20 week screen for Downs Syndrome than women from affluent areas or women with degree-level qualification. This suggests that the women who were approached by the researchers in the current study may have been under-representative of women from lower socio-economic backgrounds. Furthermore, the study does not provide detail on the demographic information of the women who responded to the questionnaire, which would have been useful in evaluating generalisability. The measure used to ascertain TPB variables was developed using guidelines for the development of questionnaires designed to measure TPB behaviours (Francis et al., 2004). However, the measurement used was not a validated questionnaire. Furthermore, the authors do not provide examples of how they measured the three variables of intention, subjective norm and perceived behaviour control. This means that the measure cannot be opened up for scrutiny or re-used in later studies to assess its validity and reliability. Before the main study, a small pilot study was carried out with seven pregnant women to ensure that the questionnaire was easy to understand. Pilot studies are essential for establishing a sound study design (van Teijilngen & Hundley, 2001). Although, it should be noted that the authors did not report the results of any reliability or validity tests. As part of the test battery, the study did use the Alcohol Use Disorders Identification Test, a reliable and valid measure for gathering information on alcohol consumption that was developed by the World Health Organisation (Saunders et al., 1993, Scottish Intercollegiate Guidelines Network, 2004). This measurement has been reported to be superior to other measures designed to collect data on the same subject (Reinert & Allen, 2002). Self-report measures in themselves have a number of limitations. Firstly, they are subject to social desirability bias. Social desirability bias acknowledges that participants may report carrying out behaviours that are socially desirable or may cover up being involved in behaviours that are frowned on. Based on the finding that subjective norms had a significant impact on both intention and behaviour, social desirability bias may have affected the results of this study. If participants were so influenced by what others thought of alcohol consumption during pregnancy, then they may have been likely to cover up occasions on which they did drink during their pregnancy. This means that the number of participants who did drink during pregnancy may have been higher than the study reported. Recommendations for Improvement and Future Research If this study is to be replicated, it could be improved in a number of ways. Firstly, ethnic minorities must be better represented. Great Britain is now a multi-cultural country and research must reflect this. The authors must provide more information or a copy of the questionnaire designed to measure TPB variables so that reliability and validity can be assessed. A useful future study would be to assess the impact of an intervention designed to change the attitude of women who do not perceive drinking alcohol during pregnancy to be an issue. As attitude was found to be the most important factor in intention to carry out this behaviour, the currently reviewed study would be strengthened if an intervention based around attitude was found to change behaviour. References Ajzen, I. (1988). Attitudes, personality, and behavior. Milton Keynes, UK: Open University Press. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211. Alderdice, F., McNeill, J., Rowe, R., Martin, D. & Dornan, J. (2008). Inequalities in the reported offer and uptake of antenatal screening. Public Health, 122(1), 42-52. Anderson, S., Bradshaw, P., Cunningham-Burley, S., Hayes, F. Jamieson, L., MacGregor, A. et al. (2007). Growing up in Scotland: A study following the lives of Scotland’s children. Edinburgh, Scotland: Scottish Executive. Bolling, K., Grant, C., Hamlyn, B. & Thornton, A. (2007). Infant Feeding Survey, 2005. Leeds, UK: The Information Centre. Duncan, E.M., Forbes-McKay, K.E. & Henderson, S.E. (2012). Alcohol use during pregnancy: An application of the theory of planned behaviour. Journal of Applied Social Psychology, 42(8), 1887-1903. Francis, J.J., Eccles, M.P., Johnstone, M., Walker, A., Grimshaw, J., Foy, R. et al. (2004). Constructing questionnaires based on the theory of planned behaviour: A manual for health service researchers. Newcastle Upon Tyne, UK: Centre for Health Services Research. Godin, G. & Kok, G. (1996). The theory of planned behaviour: A review of its applications to health-related behaviors. American Journal of Health Promotion, 11, 87-98. Marcoux, B.C. & Shope, J.T. (1997). Application of the theory of planned behaviour to adolescent use and misuse of alcohol. Health Education Research, 12, 323-331. Mariscal, M., Palma, S., Llorca, J., Perez-Iglesias, R., Pardo-Crespo, R. & Delgado-Rodriguez, M. (2006). Pattern of alcohol consumption during pregnancy and risk for low birth weight. Annals of Epidemiology, 16, 432-438. McKeown, T. (1979). The role of medicine. Dream, mirage or nemesisOxford, UK: Blackwell Publisher Ltd. McMillan, B. & Conner, M. (2003). Using the theory of planned behaviour to understand alcohol and tobacco use in students. Psychology, Health, and Medicine, 8, 317-328. Reinert, D. & Allen, J.P. (2002). The Alcohol Use Disorders Identification Test (AUDIT): A review of recent research. Alcoholism: Clinical and Experimental Research, 26(2), 272-279. Saunders, J.B., Aasland, O.G., Babor, T.F., de la Fuente, J.R. & Grant, M. (1993). Development of the Alcohol Use Disorders Identification Test (AUDIT): WHO collaborative project on early detection of persons with harmful alcohol consumption. Addiction, 88, 791-804. Scottish Intercollegiate Guidelines Network. (2004). The management of harmful drinking and alcohol dependence in primary care: A national clinical guideline. Edinburgh, Scotland: Scottish Intercollegiate Guidelines Network. Sood, B., Delaney-Black, V., Covington, C., Nordstrom-Klee, B., Ager, J., Templin, T., et al. (2001). Prenatal alcohol exposure and childhood behaviour at age 6 to 7 years: I. Does- response effect. Pediatrics, 108(2), 34-43. Steward, D.E. & Streiner, D. (1994). Alcohol drinking in pregnancy. General Hospital Psychiatry, 16, 406-412. van Teijilngen, E. & Hundley, V. (2001). The importance of pilot studies. Social Research Update, 35, 1-4. Yamamoto, Y., Kanieta, Y., Yokoyama, E., Sone, T., Takemura, S., Suzuki, K. et al. (2008). Alcohol consumption and abstention among pregnant Japanese women. Journal of Epidemiology, 18, 173-182.

Project management and communication Research Paper

Project management and communication - Research Paper Example ategies evidently facilitates them to strengthen and motivate their team members make them a commanding leader and talented project manager within a corporation. In addition, having the skills to effectively control others could be a difference between success and failure. In this scenario, communication is extremely important to a businesss decision-making procedure. Thus, all the project managers must possess effective communication skills to start as well as respond to all the kinds of communication. Moreover, the experienced project managers build mutual relationships with their colleagues and team members through active listening. In this scenario, they can considerably augment their organization’s productivity by conducting well-organized meetings and business discussions. Thus, establishing fruitful collaborative associations based on confidence and respect, achieving commitment for their vision, and training and guiding their team members and stakeholders are all the c ritical competencies for todays project managers (Learning Tree, 2011). As discussed above, communication in project management plays a significant role in keeping all the team members and project stakeholders on accurate track. Additionally, in absence of effective communication among team members and project stakeholders there could be a breakdown in procedures that could cause a negative influence on the final product. In this scenario, it is the responsibility of a project manager to be familiar with the communication procedures concerned in efficient project management. For this purpose, they should effectively plan to decide what information requires to be communicated among project team members and other stakeholders. After that, that information should be made available to all the project stakeholders and assured in a timely way. In addition, communications with project stakeholders must be managed in a way that all the requirements are convinced as well as issues are punctually

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Ethical and legal duties of health care administrators Essay

Ethical and legal duties of health care administrators - Essay Example Providing false data in order to convince the public of the hospital good performance is a serious display of unethical standards. The fact that the staff members were aware of these false data and they did not take any step in correcting or reporting the issues is also a serious display of unethical standards (Pozgar, 2012). The public relies on what is presented to them by the people that are entrusted with the management and running of the organizations that serve them. It is these individuals duty to give the public a clear picture of the organizations strengths and weaknesses so that the public can make the right and informed decision when seeking for services. Not only are the actions taken by General hospital unethical, but also they created a serious legal liability for the organization. If patients are directly or indirectly harmed as a result of these false information, they could sue the organization for presenting them with false information that put their life at risk (A HIMA, 2013). As an administrator, some of the elements from ACHE code of ethics (2011) that would help me determine the right course of action include the first element on responsibility to the healthcare profession. I would also utilize the element of responsibility to the organization by â€Å"being truthful in all forms of professional and organizational communication, and avoid disseminating information that is false, misleading, or deceptive†. Finally use my responsibility to report violations of the code. Following these elements to guide me through my decisions will not only uphold my integrity and ethical standards to the profession, but it will also make a significant change towards improved health care delivery. The first step to take is question those in control of the situation and applies disciplinary action as per the healthcare profession states. The next step is to request for a

The History of William Pens Statue Research Paper

The History of William Pens Statue - Research Paper Example Although born in an Anglican family, William Penn changed his religious views and joined â€Å"the religious society of friends† or â€Å"Quakers†. Quakers oppose war and violence and obey the divine light that they believe is present within each person. Since their beliefs opposed the Christian religion, they faced many hardships until William Penn managed to get a colonial province of West New Jersey. His implementation of democratic structure in this province included â€Å"full freedom of religion, fair trials, elected representatives of the people in power and a separation of powers†. American constitution is inspired from this democratic system of Penn (ushistory.org). He believed in fair treatment and complete religious freedom. He wrote once â€Å"True religion does not draw men out of the world but enables them to live better in it†. He was arrested a number of times due to his difference of beliefs. Yet the most famous among his trials is the one which eventually gave the freedom to the juries of England and made them independent and out of influence from the judges. William Penn also planned and developed the â€Å"City of Brotherly Love†, Philadelphia (Somerville, 2006). Due to the overcrowding at the old 18th-century city hall at fifth and Chestnut Street, a public election was held in 1870 to decide the new location of a city hall in Philadelphia. Penn Square was the new location that received 51, 623 votes. The architecture of this new city hall was designed by John MacArthur Jr. who immigrated to America from Scotland. William Penn’s statue was not originally included in his design (Hornblum, 2003). The inclusion of a statue was requested by the building commission, which was designed by Alexander Milne Calder, who immigrated to America as well in 1869 (pewtrusts.org). The construction of city hall was completed in 1901 with the intention of making it the world’s tallest building. The Eiffel tower  and Washington monument, however, grabbed that uniqueness from it. Yet it is still the world’s largest masonry building in the world.

Macro1 Essay Example | Topics and Well Written Essays - 1250 words

Macro1 - Essay Example pected benefits provided to other individuals who are not directly involved in the decision making process regarding production or the consumption of a good. The consumption of different goods by the consumers sometimes benefits them in terms of providing them spillover benefits. This applies to a situation in which people are given free education but they do not pay taxes in return, or there is not taxation system applied on them. This can sometimes be called subsidizing the people. The resulting misallocation or the reduction in Federal Reserve can only be corrected by stopping providing subsidy to the consumers who are using that good or service, or taxing the people if they were not taxed before, or even taxing them higher than the amount that was applied before. This will mean to raise the tax brackets, i.e. upgrading the tax percentages each of the individuals have to pay. Providing benefits to the consumers who do not pay in return is termed as giving unexpected benefit and th e real solution behind the correction of the misallocated resources would be to increase the amount of taxes in a certain region or whole country for some period of time so that the allocated money invested in that good or service is taken back. Then the taxes might be reduced as they were before. 3: There are various goods and services in which people enjoy spillover benefits. Let’s just call government as a production unit, education as a good, and public as consumers who will be benefitted through that good. The government will provide that good, i.e. education free to all the consumers in the public, and no direct tuition fees are collected. In return the government or that production company is not getting back anything in return. This will mean the public enjoying the spillover benefits over the services provided to them. The education is free in most of the countries in the world at school level where no hidden charges are taken. However, there are hidden charges, as the

Richard Riodriquezs memoir of a bilingual childhood Essay Example for Free

Richard Riodriquezs memoir of a bilingual childhood Essay Richard Riodriquez in his A Memoir Of a Bilingual Childhood is recalling his memories about how he felt as a bilingual child in the American society. While doing so and reflecting on these memories, he refutes the idea of alienating the bilingual children by educating them through their native language. He presents very interesting thoughts about the true reflections of intimacy and how that relates to language. Choosing certain words to convey his feelings, Riodriquez engages his readers to sense the change of his attitude towards his identity as an American citizen of foreigner parents. When he reflects on his early childhood, he repetitively uses the words distant, foreigners, strain, confused and hard to describe his and his familys interactions with the others, los gringos. For him, his safety and family intimacy were all symbolized just by speaking their own private language that separates them from the public. This way, he felt secure as an individual rather than a member of a mysterious huge crowd. Richard Riodriquezs tone overall is a reflective emotional one that triggers the readers emotions to feel the same as the writer and agree with what he says. He beautifully uses different tools to achieve that. One tool was his excessive descriptions for his feelings by using clear sentences with many different adjectives throughout his essay. Another tool was his repetitive using figurative language to clarify his thoughts. For example, he wrote as confused as the threads of blue and green oil in the puddle next to my shoes. as well as the clash of two worlds. Rhetorical questions like But I would have delayed postponed for how long? are another tools that Richard Riodriquez uses to convince his readers. I liked the beauty of the language Riodriquez expressed his thoughts. Some of the analogies and metaphors he drew were quite powerful and made me feel the gloominess or excitement he felt. I also liked the way he explored and defined identity and intimacy. As he grew up, he found out that interacting with the others and speaking their language does not mean losing neither his identity nor the intimacy with his different family. Individuality is not by separating oneself from the community as many others believe but it can still be achieved while mingling with the society and owning a public  identity. I liked how he clearly concluded that intimacy, which he was struggling to protect in his childhood, is not by speaking the same language for example but it is by the meanings behind the words spoken.

Developing Sustainable Tourism in Malta

Developing Sustainable Tourism in Malta Introduction To understand what an exactly tourism management specialization is and have awareness what I am studying at school I had to first understand what is nowadays tourism and how to manage it. It is important for me that I have good understanding of what I am writing about and what is the area that I should base my project. Let me specify what tourism is and connected to that tourism management in order to continue and narrow down the research problem. Everyone in our lives was tourist at some point, and to define what tourism is can be difficult. Tourism is when people travel no more than one year to different environment for leisure, business or other purpose. Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers changing needs and desires, as the customers satisfaction, safety and enjoyment are particularly the focus of tourism businesses. Tourism management is mostly about setting a plan or a solution for problem of course within tourism sector. It is about taking the decision regarding to our aims and resources. Tourism is one of the biggest earning incomes in each of the countries around the world. It is important to manage it well to changing needs mentioned before. Tourism industry include: transport, accommodations, food and beverage, establishments, shops, entertainments and events, activity facilities, and a variety of hospitality service providers who deliver service to individuals or groups traveling away from home. Tourism product is not produced by some organization, specific people or group, or governmental agency; rather, it is defined as â€Å"a satisfying visitor experience.† Tourism definition is about every activity and experience that a tourist meets during his or her entire trip away from home. As this project has to be based on my internship experience that I had in my second semester I want to give a touch of information where I have been and what I did. In year 2010 I had great opportunity to have my work placement in 5 stars Corinthia St. Georges Bay Hotel situated in small but exotic country Malta. I was working in different areas beginning from food beverage, events planning, weddings and finishing at front desk. This time gave me big competence how hotels work, and how hospitality is important. Finally I could implement my knowledge from school in to practice and having a great start for my future career. Destination Malta is a small island situated in the bottom of south Europe, lies in a strategic position, between Europe and North Africa. Lack of natural resources, the strength of Malta, hasalwayslied squarely with its geographic position and the island has a checkered history of foreign rulers from the Phoenicians, Romans, Normans, Arabs, Spanish, Knights of St. John, the French and lastly the British. The island was a great fortress economy, with a 150-year reliance on the British armed forces. Post independence, in 1964, the island sold itself and became manufacturing hub, particularly in the textile and surprising the electronics industry, and bolstering its nascent tourism industry. In the early 1990s, the island became EU membership, and starts developing its services industry and reduces the reliance on the tourism sector. Malta became a member of the European Union on 1 May 2004 and accept the Euro currency on 1 January 2008. In accordance with the accession to the EU, new knowledge-based activities were spawnedsuch as financial services, remote gaming, information and communications technologies, and aviation services increasing the clout of the island state. Well positioned after the international recession, Malta want to stay competitive and attract foreign investment with a variety of professional services, low costs, save and stable investment climate and fiscal advantages. Corinthia St. Georges Bay I would like to give you some of the information about the hotel that I had my internship in. Internationally luxury hotels in such a destinations like: the Czech Republic, Hungary, Libya, Malta, Portugal and Russia. Created by the Pisani family of Malta in the 1960s, the Corinthia brand stands in that proud tradition of Mediterranean hospitality and its signature services communicate the ‘Warm smiles, Inspired Flavours and Pleasant Surprises of its Maltese heritage. All Corinthia hotels feature beautiful conference areas, extensive leisure and business tourist facilities, and are each renowned for their uniqueness of character. Corinthia Hotels portfolio includes two award-winning properties: The CorinthiaHotelBudapest, Hungary winner of Europes ‘Best Hotel Architecture Award and member of ‘The Most Famous Hotels in the World andCorinthia Hotel Prague in the Czech Republic the first hotel ever to win Best Gastronomy Concept in the Czech Republic and a recipient of the ‘5 stars and 6 stripes designation from renowned US reviewer Seven Stars and Stripes. The Corinthia Hotels portfolio also features the elegant Corinthia Palace Hotel and Spa and the splendid Corinthia Hotel St Georges Bay in Malta the one that I have been, The superior five-star CorinthiaHotelTripoli, Libya, the modern Corinthia Hotel Lisbon in Portugal and the renowned CorinthiaHotelSt. Petersburg, Russia. Malta issue In my internship report project I had to find and solve problems, or find some innovation connected with the hotel that I worked in, or area within the tourism industry. One of the problems in hotel was communication. I found out that minimum 75% members of Corinthia St. Georgs Bay hotel who are building service for the customers in fully booked 250 rooms do not speak more than 2 languages. What we can officially read on the main website of the Corinthia St. Georgs Bay hotel is that languages spoken at the hotel are: English, French, German, Spanish, Russian, Italian, Danish, Portuguese, and Romanian. It surprised me the most, because this is not only the problem of communication inside the hotel but also outstanding lack of professionalism which is simply giving customers lies. While taking care about communication problems in a Corinthia St. Georgs Bay I also noticed that motto to all of employees sounds: smile, greed and eye contact. Human communication consists of 93% body language and paralinguistic cues, while only 7% of communication consists of words themselves so it includes exactly hotel motto, which was not used by member staff properly. In conclusion, my internship report was based on solving the communication inside the hotel. This problem didnt occur only in Corinthia St. Georges Bay hotel but also in almost every different hotel around Malta. Weak communication between hotels, bad organization, lack of information for tourists, uncertainty of guests, mistakes that leads to misunderstanding. It gave me big sign that there is a lot of work to do, to implement better strategy to do not lose customers, and develop Malta in such a way that problem of communication will disappear. In such a way that hotels will more cooperate with each other, suppo rt tourism industry when they have the same goals and take care about social benefits. It requires a lot of dedication from citizens and government, so I will try to find the way to make it real. As I am a tourist management student I dont want to solve hotel problem. I would like to find some more challenging issues, so I would like to undertake sustainable Malta development. For that I will use just example of my hotel as one of the many similar amenities around the island to understand what benefits they can have or actions they have to take in order to achieve success. Sustainable development of destinations is about managing the visitor impact on a local destinations economy, social fabric and physical environment in a way which benefits everybody, residents, businesses, landowners and visitors alike, both now and in the future. These principles can be applied to all tourism destinations notably small islands with unique fauna and flora and to all areas and forms of tourism whether niche or mainstream, rural, coastal or urban. The best way of looking at this complicated relationship is through the idea of place shaping or place making, the principle that everything in a place is linked thats why I mentioned about communication problem that appear on the island. This is particularly the case with the complex range of components that make up any visitors unforgettable experience and the best time in Malta. So from small problem this was communication and bad connection, not only in Corinthia St. Georges Bay but around hotels in Malta general, the cooperation is weak, and to make it better the idea is that we need to involve all actors on the island for together cooperation. Group project Malta development and repair the links in the service chain so not only hotels but also citizens, natural environment and economy will have benefits from sustainable development. What exactly sustainable development is and the whole idea behind this words I will explain in later chapter. Before that, I would like to make problem formulation which will be the main road ahead my project. Problem formulation Malta is no longer good competitor in the basic sun and sea package, due to the much extended offers by larger and often newer destinations which could handle higher expectations of visitors. For Malta the basic sea and sun concept was not enough to handle the pressure of other holiday destinations and could not stand its own ground. It was clear therefore that what had basically fuelled the growth of the Maltese industry in the last decades could no longer sustain the growth and development of the industry. Malta therefore had to think creatively and to innovate in order to rejuvenate the Malta tourism offer. Having in mind that Malta situation is bad and to make it better, I tried to create the cooperation of all actors on the island with sustainable destination development to beat the competition and rejuvenate nowadays position, but at the same point keeping the safety of natural environment which will be supported by local community and group working of Malta services. In order to do that I came up with problem formulation which will help me to solve or particularly give an idea how Malta could stand up again. In conclusion, this report is going to be based on solving the following problem formulation: How sustainable destination development of Malta can interconnect all social area and tourism industry, in order to innovate unique experience on the island, and rejuvenate the Malta tourism offer, without destroying the natural environment? In order to help me to solve this main problem, I think that is going to be really helpful if I consider some sub questions in this project. What is sustainable development? How we can connect social area together with tourism industry if its possible? Why Malta need rejuvenation? How to protect the nature ? To help me answer these sub questions I will use different types of models and theory. Relevant sources of information and critically chosen secondary data. The way I will structure my project and get better understanding of my vision you can see in methodology part. Therefore a major fraction of secondary data includes carefully chosen web-pages and provided academic papers, such as specialization books. Methodology Following this introduction, the dependence of SIDS on tourism is briefly described. Section 3 assesses the economic impact of tourism on the Maltese economy, while section 4 deals with environmental impact of tourism on the same islands. Some preemptive and corrective measures for the promotion of sustainable tourism are suggested in section 5. Section 6 concludes the paper with the optimistic note that tourism itself is sharpening our awareness of the evils of environmental degradation, and this could be conducive towards the adoption of sustainable tourism policies and measures. Sustainable tourism Sustainable tourism is very often considered as keeping the balance between economy and environment concerns. It is clear that economic activity has an impact on the environment and that this has feedback effect on the economy itself. This is especially true in the case of tourism, which makes use of environmental resources. This is especially true in the case of tourism, which makes use of environmental resources. Tourism depends on good looking and well kept surrounding environment which is pleasant and attractive to tourists, and negative environmental impacts caused by tourism itself, could destroy the image of the tourism destination in the long run. Sustainable tourism may be regarded as developed and managed tourism that remains viable in the long run and does not degrade the environment in which it exists to such an extent that it prohibits the successful development of other activities. This project deals with the issue for small island states in the developing country (SIDS), Malta. In many small developing island degradation of natural environment caused by tourism is commonplace. However, many SIDS may not be a form of ongoing activities to other, more environmentally friendly actions that are not associated with serious economic difficulties. The paper therefore takes in to consideration preemptive and corrective measures to find solution between the bad sides of environmental degradation and the benefits of economic growth and development. Sustainable tourism development does not only protect the environment it shows us the proper consideration of host peoples, communities, cultures, customs, lifestyles, and social and economic systems. It is tourism that can give benefits to those who are on the target site, and that does not destroy and degrade the milieu in which they live and from which they must earn a living after the last tourist has flown back home. It is tourism that renovate the material life of local communities, without the loss of traditional employment systems, acculturation or social disruption. Thus tourism is brought within the debate on sustainable development in general. Sustainable tourism development takes into consideration three main points: The necessary interactions between the environment and economy Long-term time scale. Inter nad intra-generational equity ensuring the needs of modern society without compromising the ability of future generations to meet their own needs. From my own observations, sustainable tourism, as described above is new idea, and it is important to fully understand it in the tourism industry, as the concept and its consequences. Many people still define sustainable tourism mainly with tourism growth. Sustainable tourism development seems to be one of the main priorities of the current tourism policies. It is not only a goal to bring the number of visitors or build the required number of hotels and destinations. Quality versus quantity is still a painful decision and compromise in the tourism industry goes usually with words more and bigger is best. Promoting Malta as an experience Malta had to base its product on something different from the basic availability of sun and beautiful sea which will always feature in their offers. History of Malta became very interesting due to the all Mediterranean happenings that had influence on Maltase culture background. Malta in fact has the oldest freestanding man-made structures, older that pyramids in Egypt, made in stone in the world and can pride itself on 23 known pre-historic temple sites as well as a whole chain of other structures, remains and buildings. The Maltese have a mixed cultural profile with an Arab based language. Malta is located exactly in the middle of the Mediterranean Sea and is an island that has influence from east and west. Malta has also the uniqueness of having two official languages Maltese and English. Malta also features in the Acts of the Apostles as an island that was converted to Christianity in AD 60 which is documented in the said Acts of the Apostles. Malta therefore could claim to have a variety of unique features that together could create a special value offer that could lead to a whole series of specific products that can attract to different segments of the market as well as to specific niche markets that are looking for something specific to do in visiting a particular destination. Malta is not a big island and it is important that visitors will not only rise the number of guests in hotel but also frequenting the whole Malta attractions. In fact visitors will feel as part of the local culture and taste the local life where the population becomes on of the elements in experience product. This is synonymous to saying that visiting the destination amounts to an exposure that is much broader than the limited interest that one might have started with in choosing Malta for a destination. Therefore, we should not promote Malta as a destination but we should start promoting it as an experience. This implies that the value provided t o the visitor derives from the experience and not just from the services consumed. Promoting Malta as an experience creates opportunity to competitive with other tourism destinations and attracts different market segments. Before Malta can be an unforgettable experience it requires lot of changes in development and society area. To change the way Malta is received by tourists, we need to look on Malta situation over the years, and have in mind that if something goes wrong, we can lose Malta clients once again as this had Maltese tourism statistics This table shows number of tourists visiting Malta till 1999 year. In this table we can clearly see that Malta over 40 years has become a very popular tourism destination and from year to year the number of tourist has been increased very quickly. In 1999, the number of visitors to Malta amounted to 1,214,230 of which about 85 percent were stay over tourists and the remaining percentages were cruise passengers. The amount of incoming visitors has increased rapidly between 1960 and 1980, as can be seen in Table 1. There was a relatively large decrease in tourist inflows between 1980 and 1985, but the numbers picked up rapidly again during the last half of the eighties and the nineties. Densities The number of tourists staying on the island becomes even three times more than population and makes big density on the island which can be roughly translated into 30 thousand tourist staying for a whole year, given that on average, each tourist stayed in Malta for about 9.1 nights. This is equivalent to about 8% of the population, and, as expected such high densities exert heavy pressure on the environment and infrastructure of the Maltese Islands, where population density is already extremely high, with about 1200 persons per square kilometre. Visitors nationality The most important market for Malta tourism is Great Britain that set up the number of 34 % of all visitors. The second largest market is Germany, which contributed some 17% of tourists to Malta in recent years. Also a major tourism market to Malta was Italy, France, North Africa and the Netherlands. In recent years there was a tendency for the percentage of British tourists to decrease. At present there is an attempt to attract more tourists from North America. Socio-economic background To get a great holiday in Malta, unfortunately we have to spend large sums of money. National Tourism Organisation pointed out that the prices of attractions are too high and decrease the motivation of tourists that wants to visit Malta. They also showed that prices of tour operators offer are lot more expensive compared to similar countries such as Greece and Spain. Due to this fact the decreasing number of tourists coming to Malta has been noticed, just because tourists cannot afford it. National tourism organisation surveys results for the British market indicate that a large proportion of Summer tourists (51% in 1993) were managers, directors or belong to the well paid professions. It would appear therefore that Maltas tourists are not typically low income earners. Seasonal Pattern Malta tourism is very seasonal, the majority of inbound tourists arriving in the May to October period in 1999, reached about 82 % of tourists arrived during these months, including 46% arrived during the shoulder months and 36% during the summer months (July to September). The remaining 18% arrived during the November to Jan period (the Winter months). This of course means that the problem of tourist density in summer is even worse. Maltese tourism authorities are trying to attract tourists to Malta during the winter, even if they success there will be no reduction during the winter. Average Duration of Stay In recent years, the average stay per tourist was about 9.4 in 1995 to about 9.1 nights in autumn 1999. It was about 13 days in the seventies and has fallen to 12 nights in the eighties. The overall average length of stay concealed significant differences between groups of tourists. Tourists, who are usually in a 3-star hotels and resorts, stay longer than other categories of hotels for accommodation. The shortest stays pertain to tourists in 5 star hotels so also Corinthia St. Georges Bay which has really big prices and are mainly focused on higher class of community at the same time keeping the low experience in the hotel and basic their luxury only on amenities as service failed due to the clients expectations.. Tourist Accommodation The number of tourist establishments in 1999 was 246 it is a big number including hotels, restaurants and amenities around the island with 40191 tourists. Tourists usually choose 3-star (51 hotels) and 4-star (34 hotels) category, with a share of about 77 percent of the total available hotel beds. Middle class could afford it and these kind of hotels had the biggest income. Five star hotels accommodation accounted for only 14 percent, really low number of total hotel beds. However government focused on building more 4 and 5 stars hotel to attract and change the offer of luxury hotels to increase the low percentage in these accommodations. In 1999 the average annual occupancy rate in all establishments was around 58 percent. As is the case with the length of stay, the overall occupancy average conceals considerable variation between different types of accommodation and different seasons. In 1999, the highest occupancy rates were for 4 star hotels (with 80%). while the lowest were for 1 star hotel with 14%. In the summer months occupancy rates tend to be almost twice as high as they are in the winter months, and in August of that year they overall average might have exceeded 90%. Actually I could see this during my internship and compare what kind of people visit 5 stars hotel and what their expectation of holidays are focused on and I would say that around 50% of guests were not satisfied. Economic Contribution The direct contribution of tourism to the economy can be measured in terms of its contributions to GDP, to the balance of payments and to gainful employment. In recent years, tourists are spending directly contributed about 15% of the gross domestic product Malta and 25% of the proceeds of foreign currency for goods and services. Malta is a multiple analysis of tourism, tourism seems to indicate the costs are usually higher leverage, where the majority of exports, due to tourism-related value-added production is relatively high. Tourism also contributed to the national economy through international transportation, as the large number of tourists of the domestic airline Air Malta used in regular and charter flights to car rentals. In recent years, transportation costs, which is related to tourism, about 5 percent of foreign exchange inflows from exports of goods and services. There are no statistics on the full contribution of tourism to employment in Malta published. As already mentioned, it is not easy to determine, as the contribution of tourism expenditure creates jobs in nearly all sectors of the economy. However, it is known that in 1999, the hotel industry, which agreed in Malta almost exclusively on the development of international tourism, about 9,000 jobs, which represents 6 percent of the total economically active population. This, of course, does not represent all the jobs generated by tourism. LldMB the total amount will be 21000, provided that the employment generated by tourism as the ratio of total employment in the important contribution of tourist expenditure (including transport) to GDP. 6. At present, tourism does not contribute as much as the production of the Maltese economy, in terms of income and employment..However, the economic contribution of tourism is growing while that of ¸ manufacturing is declining, and it is quite possible that within a decade the share of GDP originating from tourism will overtake that originati ng from manufacturing. Unfortunately, the Malta Tourism Authority to us sometimes resembles the planning office in the old Soviet bureauracy. Good in production statistics to better identify problems and what the future will bring, but something is not bleak, as the targets set by them. Holidays in Malta and tourism is an important source of employment in Malta, and perhaps, with an unemployment rate above 8 per cent drop in tourists no long-term threat to the economy of the island magic. With official figures showing worrying signs that the number of tourists visiting Malta in 2006 are similar, perhaps even down from 2005 may be an opportunity for island flights operating system from the United Kingdom seems to have dropped all the important summer season. Holidays in Malta and tourism is an important source of employment in Malta, and perhaps, with an unemployment rate above 8 per cent drop in tourists no long-term threat to the economy of the island magic. Malta development To take a closer look on Malta situation, the most suit model of destination development is Butler model. The aim of this model is look at destination how they develop and grow. Tourism industry is very dynamic as any other and can change rapidly. Therefore, the Butler Model is a way of studying tourist resorts to see how they change to current demands and trends to stay on the market. These changes can then be compared to the predictions as shown on the model. We can see the similarity of what was happening in Malta when the destination was becoming popular and had more visitors each year. Malta popularity was growing and as a tourism destination achieved success. The problem appears now when Malta has stagnation time, and has to take some actions in order to rejuvenate and stop decline process. Unfortunately what Butlers model is missing is being more specific and shows to low outside factors that can also have influence on a destination. But from the latest news that was stated on official Malta webpage what we can read is: Unfortunately the Malta Tourist Authority to us sometimes resembles a planning office in the old Soviet bureauracy. Good at producing statistics, excellent at identify problems and what the future needs, but failing miserably to deliver anything like the targets they set. Holidays in Malta and the related tourist sector are a major source of employment in Malta, and with unemployment running at over 8 per cent any fall in tourists could spell long term damage to the islands economy. With official figures showing worrying signs that the number of tourists for 2006 visiting Malta could be similar, or perhaps even down from 2005, the opportunity for the island to have low cost flights operating from the UK appears to have slipped by for the all important summer season. Holidays in Malta and the related tourist sector are a major source of employment in Malta, and with unemployment running at over 8 per cent any fall in tourists could spell long term damage to the islands economy. Destination development as a plan not only refreshes the tourism offer but has to convince that the whole product needs to be supported by any other operators. Specially this process connects and creates a bound with the stakeholders. Both local suppliers, as well as international distributors in the market will have benefits if they will stay behind the plan. This is being achieved in some way but this process is long and is not completed yet. The change also needs to convince local community to act as a Malta product and help in order to achieve together goals. The problem is that the local community is the host and the tourist is the guest and the communication and service between them needs to be open to spread the experience and genuine hospitality. The public authorities are being integrated in this process. It is good that actions has been taken to warn the local by Malta Tourism Authority since 2000 and regular meetings are organized with the public authorities, both local and central. This process has to be refreshed each time to ensure and remind how support from partners is important. The distribution element is very significant. The good point is that Malta tourism operators are much more aware of what they could offer and more responsive comparing to traditional tour operators. The government has the idea that they could not only serve usually offers to visitors but could focus on experience of Malta which can be shown in different manner and can be associated at the same time. Malta has developed a Web site that is very popular and easy to use for each of the guests. Currently www.visitmalta.com is visited by 4 000 persons per day, who on average download ten pages each. Also a corporate Web site has been I am sure that this is big process of innovation. Malta need to forget about old style tourism product and change the way of distribution, refresh the offer and change the position on the market. However, tourism is a service that people creates when they travel to get the service that they pay for. Social dimension is very important if Malta want to turn its product to unique experience. Not only are people involved as suppliers and as clients but the whole social aura actually provides the context within which the product can be designed and the delivery determined. The soft element of the infrastructure is therefore of absolute importance. The process was started in 1999 but it is still very much in progress. Malta is currently facing a problem of a misunderstanding between what government manages to promote and what they manage to deliver. Clearly this innovative process is not deep enough and the social dimension of new strategy has not yet been fully understood. Malta should tr y to obtain as much help among the various stakeholders in the tourism industry. The Government of Malta is providing leadership by developing the strategy. A main purpose is to find the way to engage in as much education and motivation as possible to have guaranteed that this innovative process and the management of change required does take root. The challenge is great but the change is necessary. Small islands states and tourism It is known that small islands states are much more depend on tourism more than larger countries do. The reason for this could be that when we compare two different states, small islands economy has much more tourism-related activities than others. Islands like Malta are trying to expand export markets in sells, but it is not successful as these countries wish to be. Looking from different perspective, the natural environment including unique climate and landscapes of Malta gives some advantages in tourism activities. Because of this reason, government set up tourism as priority, and tries to get as much as they can from Malta potential by taking care of the most for them industry. Go Developing Sustainable Tourism in Malta Developing Sustainable Tourism in Malta Introduction To understand what an exactly tourism management specialization is and have awareness what I am studying at school I had to first understand what is nowadays tourism and how to manage it. It is important for me that I have good understanding of what I am writing about and what is the area that I should base my project. Let me specify what tourism is and connected to that tourism management in order to continue and narrow down the research problem. Everyone in our lives was tourist at some point, and to define what tourism is can be difficult. Tourism is when people travel no more than one year to different environment for leisure, business or other purpose. Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers changing needs and desires, as the customers satisfaction, safety and enjoyment are particularly the focus of tourism businesses. Tourism management is mostly about setting a plan or a solution for problem of course within tourism sector. It is about taking the decision regarding to our aims and resources. Tourism is one of the biggest earning incomes in each of the countries around the world. It is important to manage it well to changing needs mentioned before. Tourism industry include: transport, accommodations, food and beverage, establishments, shops, entertainments and events, activity facilities, and a variety of hospitality service providers who deliver service to individuals or groups traveling away from home. Tourism product is not produced by some organization, specific people or group, or governmental agency; rather, it is defined as â€Å"a satisfying visitor experience.† Tourism definition is about every activity and experience that a tourist meets during his or her entire trip away from home. As this project has to be based on my internship experience that I had in my second semester I want to give a touch of information where I have been and what I did. In year 2010 I had great opportunity to have my work placement in 5 stars Corinthia St. Georges Bay Hotel situated in small but exotic country Malta. I was working in different areas beginning from food beverage, events planning, weddings and finishing at front desk. This time gave me big competence how hotels work, and how hospitality is important. Finally I could implement my knowledge from school in to practice and having a great start for my future career. Destination Malta is a small island situated in the bottom of south Europe, lies in a strategic position, between Europe and North Africa. Lack of natural resources, the strength of Malta, hasalwayslied squarely with its geographic position and the island has a checkered history of foreign rulers from the Phoenicians, Romans, Normans, Arabs, Spanish, Knights of St. John, the French and lastly the British. The island was a great fortress economy, with a 150-year reliance on the British armed forces. Post independence, in 1964, the island sold itself and became manufacturing hub, particularly in the textile and surprising the electronics industry, and bolstering its nascent tourism industry. In the early 1990s, the island became EU membership, and starts developing its services industry and reduces the reliance on the tourism sector. Malta became a member of the European Union on 1 May 2004 and accept the Euro currency on 1 January 2008. In accordance with the accession to the EU, new knowledge-based activities were spawnedsuch as financial services, remote gaming, information and communications technologies, and aviation services increasing the clout of the island state. Well positioned after the international recession, Malta want to stay competitive and attract foreign investment with a variety of professional services, low costs, save and stable investment climate and fiscal advantages. Corinthia St. Georges Bay I would like to give you some of the information about the hotel that I had my internship in. Internationally luxury hotels in such a destinations like: the Czech Republic, Hungary, Libya, Malta, Portugal and Russia. Created by the Pisani family of Malta in the 1960s, the Corinthia brand stands in that proud tradition of Mediterranean hospitality and its signature services communicate the ‘Warm smiles, Inspired Flavours and Pleasant Surprises of its Maltese heritage. All Corinthia hotels feature beautiful conference areas, extensive leisure and business tourist facilities, and are each renowned for their uniqueness of character. Corinthia Hotels portfolio includes two award-winning properties: The CorinthiaHotelBudapest, Hungary winner of Europes ‘Best Hotel Architecture Award and member of ‘The Most Famous Hotels in the World andCorinthia Hotel Prague in the Czech Republic the first hotel ever to win Best Gastronomy Concept in the Czech Republic and a recipient of the ‘5 stars and 6 stripes designation from renowned US reviewer Seven Stars and Stripes. The Corinthia Hotels portfolio also features the elegant Corinthia Palace Hotel and Spa and the splendid Corinthia Hotel St Georges Bay in Malta the one that I have been, The superior five-star CorinthiaHotelTripoli, Libya, the modern Corinthia Hotel Lisbon in Portugal and the renowned CorinthiaHotelSt. Petersburg, Russia. Malta issue In my internship report project I had to find and solve problems, or find some innovation connected with the hotel that I worked in, or area within the tourism industry. One of the problems in hotel was communication. I found out that minimum 75% members of Corinthia St. Georgs Bay hotel who are building service for the customers in fully booked 250 rooms do not speak more than 2 languages. What we can officially read on the main website of the Corinthia St. Georgs Bay hotel is that languages spoken at the hotel are: English, French, German, Spanish, Russian, Italian, Danish, Portuguese, and Romanian. It surprised me the most, because this is not only the problem of communication inside the hotel but also outstanding lack of professionalism which is simply giving customers lies. While taking care about communication problems in a Corinthia St. Georgs Bay I also noticed that motto to all of employees sounds: smile, greed and eye contact. Human communication consists of 93% body language and paralinguistic cues, while only 7% of communication consists of words themselves so it includes exactly hotel motto, which was not used by member staff properly. In conclusion, my internship report was based on solving the communication inside the hotel. This problem didnt occur only in Corinthia St. Georges Bay hotel but also in almost every different hotel around Malta. Weak communication between hotels, bad organization, lack of information for tourists, uncertainty of guests, mistakes that leads to misunderstanding. It gave me big sign that there is a lot of work to do, to implement better strategy to do not lose customers, and develop Malta in such a way that problem of communication will disappear. In such a way that hotels will more cooperate with each other, suppo rt tourism industry when they have the same goals and take care about social benefits. It requires a lot of dedication from citizens and government, so I will try to find the way to make it real. As I am a tourist management student I dont want to solve hotel problem. I would like to find some more challenging issues, so I would like to undertake sustainable Malta development. For that I will use just example of my hotel as one of the many similar amenities around the island to understand what benefits they can have or actions they have to take in order to achieve success. Sustainable development of destinations is about managing the visitor impact on a local destinations economy, social fabric and physical environment in a way which benefits everybody, residents, businesses, landowners and visitors alike, both now and in the future. These principles can be applied to all tourism destinations notably small islands with unique fauna and flora and to all areas and forms of tourism whether niche or mainstream, rural, coastal or urban. The best way of looking at this complicated relationship is through the idea of place shaping or place making, the principle that everything in a place is linked thats why I mentioned about communication problem that appear on the island. This is particularly the case with the complex range of components that make up any visitors unforgettable experience and the best time in Malta. So from small problem this was communication and bad connection, not only in Corinthia St. Georges Bay but around hotels in Malta general, the cooperation is weak, and to make it better the idea is that we need to involve all actors on the island for together cooperation. Group project Malta development and repair the links in the service chain so not only hotels but also citizens, natural environment and economy will have benefits from sustainable development. What exactly sustainable development is and the whole idea behind this words I will explain in later chapter. Before that, I would like to make problem formulation which will be the main road ahead my project. Problem formulation Malta is no longer good competitor in the basic sun and sea package, due to the much extended offers by larger and often newer destinations which could handle higher expectations of visitors. For Malta the basic sea and sun concept was not enough to handle the pressure of other holiday destinations and could not stand its own ground. It was clear therefore that what had basically fuelled the growth of the Maltese industry in the last decades could no longer sustain the growth and development of the industry. Malta therefore had to think creatively and to innovate in order to rejuvenate the Malta tourism offer. Having in mind that Malta situation is bad and to make it better, I tried to create the cooperation of all actors on the island with sustainable destination development to beat the competition and rejuvenate nowadays position, but at the same point keeping the safety of natural environment which will be supported by local community and group working of Malta services. In order to do that I came up with problem formulation which will help me to solve or particularly give an idea how Malta could stand up again. In conclusion, this report is going to be based on solving the following problem formulation: How sustainable destination development of Malta can interconnect all social area and tourism industry, in order to innovate unique experience on the island, and rejuvenate the Malta tourism offer, without destroying the natural environment? In order to help me to solve this main problem, I think that is going to be really helpful if I consider some sub questions in this project. What is sustainable development? How we can connect social area together with tourism industry if its possible? Why Malta need rejuvenation? How to protect the nature ? To help me answer these sub questions I will use different types of models and theory. Relevant sources of information and critically chosen secondary data. The way I will structure my project and get better understanding of my vision you can see in methodology part. Therefore a major fraction of secondary data includes carefully chosen web-pages and provided academic papers, such as specialization books. Methodology Following this introduction, the dependence of SIDS on tourism is briefly described. Section 3 assesses the economic impact of tourism on the Maltese economy, while section 4 deals with environmental impact of tourism on the same islands. Some preemptive and corrective measures for the promotion of sustainable tourism are suggested in section 5. Section 6 concludes the paper with the optimistic note that tourism itself is sharpening our awareness of the evils of environmental degradation, and this could be conducive towards the adoption of sustainable tourism policies and measures. Sustainable tourism Sustainable tourism is very often considered as keeping the balance between economy and environment concerns. It is clear that economic activity has an impact on the environment and that this has feedback effect on the economy itself. This is especially true in the case of tourism, which makes use of environmental resources. This is especially true in the case of tourism, which makes use of environmental resources. Tourism depends on good looking and well kept surrounding environment which is pleasant and attractive to tourists, and negative environmental impacts caused by tourism itself, could destroy the image of the tourism destination in the long run. Sustainable tourism may be regarded as developed and managed tourism that remains viable in the long run and does not degrade the environment in which it exists to such an extent that it prohibits the successful development of other activities. This project deals with the issue for small island states in the developing country (SIDS), Malta. In many small developing island degradation of natural environment caused by tourism is commonplace. However, many SIDS may not be a form of ongoing activities to other, more environmentally friendly actions that are not associated with serious economic difficulties. The paper therefore takes in to consideration preemptive and corrective measures to find solution between the bad sides of environmental degradation and the benefits of economic growth and development. Sustainable tourism development does not only protect the environment it shows us the proper consideration of host peoples, communities, cultures, customs, lifestyles, and social and economic systems. It is tourism that can give benefits to those who are on the target site, and that does not destroy and degrade the milieu in which they live and from which they must earn a living after the last tourist has flown back home. It is tourism that renovate the material life of local communities, without the loss of traditional employment systems, acculturation or social disruption. Thus tourism is brought within the debate on sustainable development in general. Sustainable tourism development takes into consideration three main points: The necessary interactions between the environment and economy Long-term time scale. Inter nad intra-generational equity ensuring the needs of modern society without compromising the ability of future generations to meet their own needs. From my own observations, sustainable tourism, as described above is new idea, and it is important to fully understand it in the tourism industry, as the concept and its consequences. Many people still define sustainable tourism mainly with tourism growth. Sustainable tourism development seems to be one of the main priorities of the current tourism policies. It is not only a goal to bring the number of visitors or build the required number of hotels and destinations. Quality versus quantity is still a painful decision and compromise in the tourism industry goes usually with words more and bigger is best. Promoting Malta as an experience Malta had to base its product on something different from the basic availability of sun and beautiful sea which will always feature in their offers. History of Malta became very interesting due to the all Mediterranean happenings that had influence on Maltase culture background. Malta in fact has the oldest freestanding man-made structures, older that pyramids in Egypt, made in stone in the world and can pride itself on 23 known pre-historic temple sites as well as a whole chain of other structures, remains and buildings. The Maltese have a mixed cultural profile with an Arab based language. Malta is located exactly in the middle of the Mediterranean Sea and is an island that has influence from east and west. Malta has also the uniqueness of having two official languages Maltese and English. Malta also features in the Acts of the Apostles as an island that was converted to Christianity in AD 60 which is documented in the said Acts of the Apostles. Malta therefore could claim to have a variety of unique features that together could create a special value offer that could lead to a whole series of specific products that can attract to different segments of the market as well as to specific niche markets that are looking for something specific to do in visiting a particular destination. Malta is not a big island and it is important that visitors will not only rise the number of guests in hotel but also frequenting the whole Malta attractions. In fact visitors will feel as part of the local culture and taste the local life where the population becomes on of the elements in experience product. This is synonymous to saying that visiting the destination amounts to an exposure that is much broader than the limited interest that one might have started with in choosing Malta for a destination. Therefore, we should not promote Malta as a destination but we should start promoting it as an experience. This implies that the value provided t o the visitor derives from the experience and not just from the services consumed. Promoting Malta as an experience creates opportunity to competitive with other tourism destinations and attracts different market segments. Before Malta can be an unforgettable experience it requires lot of changes in development and society area. To change the way Malta is received by tourists, we need to look on Malta situation over the years, and have in mind that if something goes wrong, we can lose Malta clients once again as this had Maltese tourism statistics This table shows number of tourists visiting Malta till 1999 year. In this table we can clearly see that Malta over 40 years has become a very popular tourism destination and from year to year the number of tourist has been increased very quickly. In 1999, the number of visitors to Malta amounted to 1,214,230 of which about 85 percent were stay over tourists and the remaining percentages were cruise passengers. The amount of incoming visitors has increased rapidly between 1960 and 1980, as can be seen in Table 1. There was a relatively large decrease in tourist inflows between 1980 and 1985, but the numbers picked up rapidly again during the last half of the eighties and the nineties. Densities The number of tourists staying on the island becomes even three times more than population and makes big density on the island which can be roughly translated into 30 thousand tourist staying for a whole year, given that on average, each tourist stayed in Malta for about 9.1 nights. This is equivalent to about 8% of the population, and, as expected such high densities exert heavy pressure on the environment and infrastructure of the Maltese Islands, where population density is already extremely high, with about 1200 persons per square kilometre. Visitors nationality The most important market for Malta tourism is Great Britain that set up the number of 34 % of all visitors. The second largest market is Germany, which contributed some 17% of tourists to Malta in recent years. Also a major tourism market to Malta was Italy, France, North Africa and the Netherlands. In recent years there was a tendency for the percentage of British tourists to decrease. At present there is an attempt to attract more tourists from North America. Socio-economic background To get a great holiday in Malta, unfortunately we have to spend large sums of money. National Tourism Organisation pointed out that the prices of attractions are too high and decrease the motivation of tourists that wants to visit Malta. They also showed that prices of tour operators offer are lot more expensive compared to similar countries such as Greece and Spain. Due to this fact the decreasing number of tourists coming to Malta has been noticed, just because tourists cannot afford it. National tourism organisation surveys results for the British market indicate that a large proportion of Summer tourists (51% in 1993) were managers, directors or belong to the well paid professions. It would appear therefore that Maltas tourists are not typically low income earners. Seasonal Pattern Malta tourism is very seasonal, the majority of inbound tourists arriving in the May to October period in 1999, reached about 82 % of tourists arrived during these months, including 46% arrived during the shoulder months and 36% during the summer months (July to September). The remaining 18% arrived during the November to Jan period (the Winter months). This of course means that the problem of tourist density in summer is even worse. Maltese tourism authorities are trying to attract tourists to Malta during the winter, even if they success there will be no reduction during the winter. Average Duration of Stay In recent years, the average stay per tourist was about 9.4 in 1995 to about 9.1 nights in autumn 1999. It was about 13 days in the seventies and has fallen to 12 nights in the eighties. The overall average length of stay concealed significant differences between groups of tourists. Tourists, who are usually in a 3-star hotels and resorts, stay longer than other categories of hotels for accommodation. The shortest stays pertain to tourists in 5 star hotels so also Corinthia St. Georges Bay which has really big prices and are mainly focused on higher class of community at the same time keeping the low experience in the hotel and basic their luxury only on amenities as service failed due to the clients expectations.. Tourist Accommodation The number of tourist establishments in 1999 was 246 it is a big number including hotels, restaurants and amenities around the island with 40191 tourists. Tourists usually choose 3-star (51 hotels) and 4-star (34 hotels) category, with a share of about 77 percent of the total available hotel beds. Middle class could afford it and these kind of hotels had the biggest income. Five star hotels accommodation accounted for only 14 percent, really low number of total hotel beds. However government focused on building more 4 and 5 stars hotel to attract and change the offer of luxury hotels to increase the low percentage in these accommodations. In 1999 the average annual occupancy rate in all establishments was around 58 percent. As is the case with the length of stay, the overall occupancy average conceals considerable variation between different types of accommodation and different seasons. In 1999, the highest occupancy rates were for 4 star hotels (with 80%). while the lowest were for 1 star hotel with 14%. In the summer months occupancy rates tend to be almost twice as high as they are in the winter months, and in August of that year they overall average might have exceeded 90%. Actually I could see this during my internship and compare what kind of people visit 5 stars hotel and what their expectation of holidays are focused on and I would say that around 50% of guests were not satisfied. Economic Contribution The direct contribution of tourism to the economy can be measured in terms of its contributions to GDP, to the balance of payments and to gainful employment. In recent years, tourists are spending directly contributed about 15% of the gross domestic product Malta and 25% of the proceeds of foreign currency for goods and services. Malta is a multiple analysis of tourism, tourism seems to indicate the costs are usually higher leverage, where the majority of exports, due to tourism-related value-added production is relatively high. Tourism also contributed to the national economy through international transportation, as the large number of tourists of the domestic airline Air Malta used in regular and charter flights to car rentals. In recent years, transportation costs, which is related to tourism, about 5 percent of foreign exchange inflows from exports of goods and services. There are no statistics on the full contribution of tourism to employment in Malta published. As already mentioned, it is not easy to determine, as the contribution of tourism expenditure creates jobs in nearly all sectors of the economy. However, it is known that in 1999, the hotel industry, which agreed in Malta almost exclusively on the development of international tourism, about 9,000 jobs, which represents 6 percent of the total economically active population. This, of course, does not represent all the jobs generated by tourism. LldMB the total amount will be 21000, provided that the employment generated by tourism as the ratio of total employment in the important contribution of tourist expenditure (including transport) to GDP. 6. At present, tourism does not contribute as much as the production of the Maltese economy, in terms of income and employment..However, the economic contribution of tourism is growing while that of ¸ manufacturing is declining, and it is quite possible that within a decade the share of GDP originating from tourism will overtake that originati ng from manufacturing. Unfortunately, the Malta Tourism Authority to us sometimes resembles the planning office in the old Soviet bureauracy. Good in production statistics to better identify problems and what the future will bring, but something is not bleak, as the targets set by them. Holidays in Malta and tourism is an important source of employment in Malta, and perhaps, with an unemployment rate above 8 per cent drop in tourists no long-term threat to the economy of the island magic. With official figures showing worrying signs that the number of tourists visiting Malta in 2006 are similar, perhaps even down from 2005 may be an opportunity for island flights operating system from the United Kingdom seems to have dropped all the important summer season. Holidays in Malta and tourism is an important source of employment in Malta, and perhaps, with an unemployment rate above 8 per cent drop in tourists no long-term threat to the economy of the island magic. Malta development To take a closer look on Malta situation, the most suit model of destination development is Butler model. The aim of this model is look at destination how they develop and grow. Tourism industry is very dynamic as any other and can change rapidly. Therefore, the Butler Model is a way of studying tourist resorts to see how they change to current demands and trends to stay on the market. These changes can then be compared to the predictions as shown on the model. We can see the similarity of what was happening in Malta when the destination was becoming popular and had more visitors each year. Malta popularity was growing and as a tourism destination achieved success. The problem appears now when Malta has stagnation time, and has to take some actions in order to rejuvenate and stop decline process. Unfortunately what Butlers model is missing is being more specific and shows to low outside factors that can also have influence on a destination. But from the latest news that was stated on official Malta webpage what we can read is: Unfortunately the Malta Tourist Authority to us sometimes resembles a planning office in the old Soviet bureauracy. Good at producing statistics, excellent at identify problems and what the future needs, but failing miserably to deliver anything like the targets they set. Holidays in Malta and the related tourist sector are a major source of employment in Malta, and with unemployment running at over 8 per cent any fall in tourists could spell long term damage to the islands economy. With official figures showing worrying signs that the number of tourists for 2006 visiting Malta could be similar, or perhaps even down from 2005, the opportunity for the island to have low cost flights operating from the UK appears to have slipped by for the all important summer season. Holidays in Malta and the related tourist sector are a major source of employment in Malta, and with unemployment running at over 8 per cent any fall in tourists could spell long term damage to the islands economy. Destination development as a plan not only refreshes the tourism offer but has to convince that the whole product needs to be supported by any other operators. Specially this process connects and creates a bound with the stakeholders. Both local suppliers, as well as international distributors in the market will have benefits if they will stay behind the plan. This is being achieved in some way but this process is long and is not completed yet. The change also needs to convince local community to act as a Malta product and help in order to achieve together goals. The problem is that the local community is the host and the tourist is the guest and the communication and service between them needs to be open to spread the experience and genuine hospitality. The public authorities are being integrated in this process. It is good that actions has been taken to warn the local by Malta Tourism Authority since 2000 and regular meetings are organized with the public authorities, both local and central. This process has to be refreshed each time to ensure and remind how support from partners is important. The distribution element is very significant. The good point is that Malta tourism operators are much more aware of what they could offer and more responsive comparing to traditional tour operators. The government has the idea that they could not only serve usually offers to visitors but could focus on experience of Malta which can be shown in different manner and can be associated at the same time. Malta has developed a Web site that is very popular and easy to use for each of the guests. Currently www.visitmalta.com is visited by 4 000 persons per day, who on average download ten pages each. Also a corporate Web site has been I am sure that this is big process of innovation. Malta need to forget about old style tourism product and change the way of distribution, refresh the offer and change the position on the market. However, tourism is a service that people creates when they travel to get the service that they pay for. Social dimension is very important if Malta want to turn its product to unique experience. Not only are people involved as suppliers and as clients but the whole social aura actually provides the context within which the product can be designed and the delivery determined. The soft element of the infrastructure is therefore of absolute importance. The process was started in 1999 but it is still very much in progress. Malta is currently facing a problem of a misunderstanding between what government manages to promote and what they manage to deliver. Clearly this innovative process is not deep enough and the social dimension of new strategy has not yet been fully understood. Malta should tr y to obtain as much help among the various stakeholders in the tourism industry. The Government of Malta is providing leadership by developing the strategy. A main purpose is to find the way to engage in as much education and motivation as possible to have guaranteed that this innovative process and the management of change required does take root. The challenge is great but the change is necessary. Small islands states and tourism It is known that small islands states are much more depend on tourism more than larger countries do. The reason for this could be that when we compare two different states, small islands economy has much more tourism-related activities than others. Islands like Malta are trying to expand export markets in sells, but it is not successful as these countries wish to be. Looking from different perspective, the natural environment including unique climate and landscapes of Malta gives some advantages in tourism activities. Because of this reason, government set up tourism as priority, and tries to get as much as they can from Malta potential by taking care of the most for them industry. Go