Thursday, March 12, 2020

Chipco †Chips Klein Biography

Chipco – Chips Klein Biography Free Online Research Papers As a professional flamenco dancer Chips Klein had to apply a lot of make-up and false eyelashes daily, a process which was long and tedious. When she left her dancing career behind and started working in the cosmetics industry (doing makeovers for customers) she immediately realized that it was much easier to apply make-up to someone else than to herself. The problem was that a regular mirror didn’t allow women to see their face as a 3D object while applying their own make-up. Chips searched for a product that would do just that and when she couldn’t find one, she invented her own. Named an â€Å"Eye Maker† it was 3-way mirror that allowed the view of both upper and lower eyelids, thereby making the application of make-up much easier. This was a very simple and ingenious idea. However, when Chips Klein tried to bring her product to market she was faced with many challenges. While she managed to sell almost 4,000 units of the â€Å"Eye Maker† in just a few months, she did not receive a single reorder, which meant that the end consumers were not buying her product. While I agree with the evaluation report from the Canadian Industrial Innovation Center Design which suggests that the market for such a mirror is quite small, I still believe that there is potential to sell a lot more of this product. In order to successfully sell her â€Å"Eye Maker† Chips Klein, first of all, needs to develop her Marketing Plan. She should really concentrate on each of the 4 Ps of successful marketing mix: product, price, place and promotion. In my opinion, one of the main reasons for the low sales volume was the poor design of the product. As it was mentioned in the evaluation report â€Å"design should be as aesthetically pleasing as possible†. Therefore, Chips Klein should follow the advice from that report and hire an industrial engineer who will design an attractive and functional product. Due to the fact that † The Eye Maker† is a new innovative product, the packaging of the product is also very important. It should not only be visually appealing but it should also highlight the benefits of the â€Å"Eye Maker† to the consumer, explaining why they should buy it. Designing the product and packaging is of paramount importance; until this is done Chips Klein s houldn’t even try to approach anyone for financing. Secondly, Chips shouldn’t be limiting her company to have only one sales agent; she should expand her distribution network across Canada and United States. Therefore, I think Chips made a mistake by giving Fred Becker the exclusive rights to Canadian market for such a long period of time. No matter how good a salesman Fred Becker might be, one person is just not enough. I believe that she should try to renegotiate the contract for next year. Chips should also explore the possibility of selling her mirror at the specialty stores that sell theatrical make-up and accessories. I think â€Å"The Eye Maker† will be much more popular with these consumers, who can really appreciate the benefits that a three-dimensional mirror provides. Another concern was the fact that sales of the mirrors dropped dramatically after the New Year. This is most likely because â€Å"The Eye Maker† is a seasonal product. While it makes an original and inexpensive Christmas gift, few women will actually buy this product for themselves throughout the rest of the year, especially since they are not aware that such product exists. Therefore, Chipco should not have its own production. Instead production should be outsourced to a third party. It does not make sense to pay for the overhead if the company will not be operating at full capacity throughout the year. The best course of action for Chips Klein, of course, would be to license the â€Å"Eye Maker† in return for a royalty fee to a big cosmetics company such as Max Factor or Revlon which will take care of the production, distribution, promotion and retailing. Research Papers on Chipco - Chips Klein BiographyMarketing of Lifeboy Soap A Unilever ProductRiordan Manufacturing Production PlanBionic Assembly System: A New Concept of SelfThe Project Managment Office SystemAnalysis of Ebay Expanding into AsiaDefinition of Export QuotasOpen Architechture a white paperTwilight of the UAWIncorporating Risk and Uncertainty Factor in CapitalCapital Punishment

Tuesday, February 25, 2020

Strategic intelligence Assignment Example | Topics and Well Written Essays - 500 words

Strategic intelligence - Assignment Example â€Å"Open sources often equal or surpass classified information in monitoring and analyzing such pressing problems as terrorism, proliferation, and counterintelligence† In this sense, OSINT is extremely important for formulation of military plans and government policies The OSINT can be segmented further into various divisions, according to the nature of the sources from which the information is extracted. However many a times officials feel that open source information are too open to be benefited for the secretive nature of military strategy or Governmental policies? OSINT can be related to wide variety of resources like internet, media and public data. The OSINT is the publicly available information which is utilized by American Intelligence Agency and U.S. Department of Defense. Apart from publicly available data, various vendors also supply information to the intelligence agency and government under one name. Generally speaking, OSINT is the easiest way of procuring information from a particular resource. Apart from OSINT, another data collection method which is of primary importance is HUMINT.HUMINT here refers to the human intelligence and information gathered with the assistance of interpersonal connection. This can be acquired with the aid of interview with people, government advisors, accredited diplomats, espionage, Nongovernmental organizations, prisoners or detainees and refugees. Here the information is gathered or collected from interacting with real human beings. However the information collector needs to have accurate knowledge about what needs to be collected in order to make good use of the gathered information. If the information collected is inadequate, there is a chance that there would be loss of energy time and expenditure. Even while collecting information through HUMINT, attention should be given that information collected are genuine. A lack of authenticity in information gathered can result in poor military strategic plans

Saturday, February 8, 2020

Strategic Analysis Essay Example | Topics and Well Written Essays - 3000 words - 3

Strategic Analysis - Essay Example Being in 62 countries, the company has employed over one hundred and eighty-two thousand people. They offer their services in their coffee shops, homes and even in offices. The flexibility has made them acquire the loyalty of many customers. They operate in the stock market and have the majority of the market shares (The New York Times, 2014, retrieved fromhttp://topics.nytimes.com/top/news/business/companies/starbucks_corporation/index.html ). They have a variety of brands that help meet the varying demands of customers. Starbucks operates in a highly competitive environment with many and strong competitors. The coffee business has no entry limitations and therefore competition grows each day. Despite the situation, Starbucks has managed to remain competitive and providing its customers with high-quality products. Starbucks operates well-maintained stores in terms of health and comfort (Michelli, 2007, p. 22). Their neatness maintains their customers and attracts new customers too. The management in each of the stores is strategic. They have ensured that all the services offered are premium. The managers have ensured that their customers feel that the products are adapted and personalized. The comfort in the coffee shops has made them become social places and hence, attracting many customers. The many people meeting in the Starbucks coffee shops have been their largest strong point in terms of expanding and increasing their economies of scale. The organization is very selective when hiring their staff. Well-trained employees who have a sense of customer service run the corporation. They train their employees on a yearly basis, hence growing to the world’s leading coffee shop in terms of restaurant service. Starbucks trains their employees not only to make coffee but also on service value of the corporation. This has improved their employees’ productivity and innovation capacity. They motivate their employees through provision of medical covers and

Thursday, January 30, 2020

Human impact on climate Essay Example for Free

Human impact on climate Essay Abstract Climate change has long been a controversial issue among governments and world bodies. It is defined as the variation in the Earth’s global climate or in regional climates over time. These variations may be caused by a multitude of factors, some of which include geological changes within the Earth itself, changes in forces outside the earth, or human activity. When talking about this issue, two terms are often interchanged to refer to these variations in normal weather patterns, namely global warming and climate change. The two however, while similar, belong to different spectrums. This paper seeks to examine the role of human activities as a form of climate change. Overview Global warming simply pertains to the recent gradual warming of the temperature in different locations around the earth. Climate change, as defined by the United Nations Framework Convention on Climate Change (UNFCCC), talks of variations in weather in general, but which are caused particularly by human activity. Although there have been steps taken towards curbing the destructive effects of climate change, there continues to still be a sense of apathy on the parts of some governments with regard to it. The continued burning of fossil fuels in power plants, vehicles and other machines are directly responsible for producing air particles that contribute to warming the earth’s atmosphere. The conversion of forests to farmland or real estate developments has also reduced the amount of trees overall, thus cutting down the chances of more trees mitigating the carbon levels in the air, as well as absorbing and acting as a natural control for floods. Effects of Climate Change Climate change will have many effects on the environment, some of them already visible while others are slowly already being experienced in different parts of the world. Currently, scientists project that the mean global temperature will rise about 3 degrees Celsius, assuming the amount of carbon dioxide in the air doubles due to continued use of fossil fuels. Another projection was the rising of the mean sea level by about 50 cm, a relatively significant rise in light of the fact that computer model estimates have shown that several low-lying states and countries may, in part or whole, be submerged by the rising water level. The warming of temperatures at the mid-continent levels, as well as those in higher latitudes, will also be greater as compared to other locations. It has therefore been predicted that a considerable amount of polar and glacial will melt, as well as the continued warming of the oceans. These two events will constitute for the most part the increase in water levels mentioned earlier. Also to be seriously affected is the ecosystem, along with the natural order of the environment. Due to the heat that would be generated, more tropical climates would be prevalent, thus the focus on migration as well as agricultural production and output would shift all over the world. For the wildlife, the changing ecosystems would directly affect their natural habitats and breeding places. As it is, researchers continue to forecast that global warming may cause the easier proliferation of disease due to the idea that disease-carrying insects and other animals may migrate to other locations due to the changing weather. The hydrologic cycle will also intensify, with changes in water supplies as well as weather seasons such as droughts and flood, which could then greatly affect crops and other natural sources of food. Lastly, the effects of climate change on the broad concept of international security cannot be discounted. With more poor countries potentially facing an environmental disaster of catastrophic proportions, masses of refugees could converge on those remaining industrialized and highly urbanized nations that remain only somewhat affected. Also, should fossil fuel use not be successfully curbed in time, the scarcity of it will only mean that nations who have remaining reserves will become more powerful and dominant in the world stage, with new influential nations possibly developing.

Tuesday, January 21, 2020

A Defense Of Individualism Based On Foydor Dostoevskys Novel:notes F E

Fyodor Dostoevsky's novel, NOTES FROM THE UNDERGROUND, has held many labels, such as being a case history of nuerosis or a specimen of modern tragedy. The most popular label it has obtained however, is being the author's defense of individualism. The novel is writen as a performance, part triad, part memoir, by a nameless personage who claims to be writing for hiomself but consistently maipulates the reader--of whom he is morbidly aware-- to the point where there seems to be no judgement the reader can make which has not already been made by the writer himself. The underground man is represenative as a product of individaul pathology or a biographical accident. He is "one of the characters of our recent past," part of a generation that is living out its days among us. Internal eveidence makes it clear that his generation is of the 1840s. He shows the fate of the isolated petty clerk and Dostoevkian dreamer twenty years after, surveying his wasted life in the new spiritual climate of the 1860s and at the same time finding justification for his own grotesque being in the simplistic views of the human nature now current. IN the first part of the novel, the underground man describes himself and his views, and attempts, as it were, to clarify the reasons why he appeared and is bound in our midst. The mention of his self and his views raise thequestion of how the two are related. Are we to understand his views as the product of his wasted life or independently? There...

Monday, January 13, 2020

Managing Political Risks Essay

A firm must be able to manage the different kinds of political risks that it may have to face by investing in a particular country. Firm-specific risks are defined as risks that affect the multinational enterprise at the corporate and/or project level. The most consequential firm-specific risk is referred to as the â€Å"governance risk,† which entails that there may be a conflict of goals between the multinational enterprise and the host government (Frenkel, Karmann, and Scholtens 5). Volatility of foreign exchange rates is another example of a firm-specific risk (Frenkel, Karmann, and Scholtens). Country-specific risks must also be managed. These risks affect the multinational enterprise at the corporate and/or project level, too. However, the difference between firm-specific and country-specific risks is that the latter originate at the level of the country. Institutional and/or cultural risks in addition to â€Å"transfer risks† are examples of country-specific risks (Frenkel, Karmann, and Scholtens 6). While the latter involves the issue of â€Å"blocked funds,† the former involves problems such as corruption in the country where the multinational enterprise intends to invest its funds (Frenkel, Karmann, and Scholtens 6). Lastly, the multinational enterprise must seek to manage its global-specific risks. These risks affect the enterprise at the corporate and/or project level but originate at the level of the entire globe. Poverty and terrorism are examples of global-specific risks (Frenkel, Karmann, and Scholtens). Indeed, it is possible for the multinational enterprise to manage the three types of political risks. There are three principles methods of political risk management: â€Å"limiting, diversifying, and hedging (Frenkel, Karmann, and Scholtens 20). † The first method refers to the investor’s effort to limit the exposure to the political risk by â€Å"putting a cap on the exposure vis-a-vis a particular country, often as a percentage of overall exposure or own funds (Frenkel, Karmann, and Scholtens 20). † Netting is involved in this procedure, as the investor must calculate the net exposure before â€Å"trying to derive a smaller overall position (Frenkel, Karmann, and Scholtens 20). † Following this political risk management procedure, a parent company may decide to limit the amount of funds that it transfers to its subsidiary that directly faces a particular type of political risk (Frenkel, Karmann, and Scholtens). Diversification is another useful method of managing political risks. A multinational enterprise, when faced with political risks, may decide to spread the exposure among various countries that are not perfectly correlated. If the enterprise is faced with corruption in the countries of two of its subsidiaries, it may choose two more countries where corruption is not a political risk. As a matter of fact, this method of managing political risks tends to be the easiest and therefore most commonly used (Frenkel, Karmann, and Scholtens). Hedging is yet another way to manage political risks, but is typically understood to be possible only with investment and/or export insurance. As an example, the multinational enterprise may obtain such insurance from the Multilateral Investment Guarantee Agency of the World Bank. The insurance may provide covers against civil disturbance, war, expropriation, in addition to currency transfers. National insurance companies – run by the government – may similarly be approached by the investor to obtain cover for risks that arise from non-payment (Frenkel, Karmann, and Scholtens). Regardless of the kinds of political risks facing the investor, therefore, it is possible to invest by managing the risks after choosing one or more methods of political risk management. Works Cited Frenkel, Michael, Alexander Karmann, and Bert Scholtens (eds. ). Sovereign Risk and Financial Crises. New York: Springer-Verlag, 2004.

Sunday, January 5, 2020

Sleep Essay - 2520 Words

Sleep â€Å"The worst thing in the world is to try to sleep and not to, then forcing oneself to stay awake for days on end must surely come a close second.† - F Scott Fitzgerald We spend one third of our lives doing it, and yet, some of us never seem to be able to get enough. People all over the world don’t receive enough sleep whether it’s from a medical condition like narcolepsy, or simply not having enough time in a day. The effects of getting a good night’s rest are essential and signs of sleep depravation are not as hard to spot as one may think. Sleep can be compared to quicksand, ignore it and you’ll find yourself trapped. It will take over you’re body and if you try to fight it, the more it wins. The effects of not†¦show more content†¦It is estimated that only 15 percent actually get these amounts (Kids Suffer from Sleep Deprivation). This is particularly important for students who wish to do well in school. Dr. Carl Hunt, the director of the National Center on Sleep Disorders Research, is spearheading a sleep campaign. Her philosophy is, â€Å"Sleep well, do well.† This is something that shouldn’t be taken to lightly. Sleep problems effect about 70 million Americans of all ages. Teens often have problems with daytime sleepiness. The old idea of early to bed, early to rise isn’t necessarily the best answer. Society is simply asking to much of teens (Sleep experts to teens). A combination of school, work, study and leisure, leaves very little time left for sleep. Being deprived o f sleep definitely has an effect on how well students do in school and may be putting their health at risk. College students who stay up all night to study for a test or write a big paper that’s due often have no choice because of the pressures to do well and succeed, but at what price do they pay? Our bodies are like batteries. If we don’t get sleep they can’t be charged and we’ll feel the effects. 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I am going to present the different theories on why we sleep, the sleep cycle, a few of the different sleeping disorders, and how to sleep better. Transition: We know that everyone needs sleep but why is it actually important? II. Why is sleeping important? A. There actually isn’t any known facts on why we actually need sleep, but there is many theories. 1. According to the National Sleep Foundation (NSF), the research that has been done states that sleep is required for