Sexuality in Todays Society Essay Example | Topics and Well Written Essays - 1750 words

Sexuality in Todays Society - Essay Example This report stresses that today many teens are engaging in sexual promiscuity thus resulting to many of them falling for unwanted pregnancies. This has been encouraged by the many writings on sex, sex films and plays which depict sexual matters without a distinct coverage. For instance today pornography is being watched by people across all ages, young children who cannot even define their sexuality included. Thus the openness of sex may be said as having positive impact but it is largely negative. In today’s society parents have also been reluctant to control their children sexual habits thus worsening the situation. This is partly due to the increasing number of working class parents who end up having less time with their children. Therefore it is a high time that parents realized their role in teaching their children in relation to their sexual habits. This paper makes a conclusion that the society today is obsessed with sex and the question that comes to the fore relates to how the society should behave in relation to the issue of sexuality. In this aspect religion is an important tool for fighting unfavorable sexuality issues. This is because religious groups mostly advocate for sexual purity which ought to be of great importance in the society today. However it has proved difficult to maintain sexual purity today considering that many cultures are obsessed with sex and permissiveness in all types of sexual expressions.

Extreme body piercing (or modification) Essay Example | Topics and Well Written Essays - 500 words

Extreme body piercing (or modification) - Essay Example It was believed that the pharaohs of Egypt were the only one who could pierce their naval and anyone else doing so was punished by death penalty. In the Roman Empire, soldiers and other people got their nipples pierced to show their loyalty towards their king. Julius Caesar also wore nipple ring to show his prowess and his alliance with his soldiers. The nipple ring was a strong link which united the roman soldiers. It was also considered a macho sign signifying vigour and potency. The African and some south Asian tribes have very bizarre traditions and rituals of piercing objects in their body parts as part of their religious ceremonies. Extreme body piercing has often been treated as an expression of penitence in many religious practices of African and South American tribes. Tongue piercing was practiced as an appeasement to God so that His blessings could be obtained for their tribes and general welfare. In ancient Aztecs ‘Aztec and Maya were known for their skills as great warriors and they indulged in septum piercing so that they seemed more ferocious to their enemies’ (internet). In the late sixties, piercing became popular in the west when the hippies started piercing their nose, ears and naval and adorning them with jewelleries. Later the members of gay communities pierced their one ear and started wearing earrings as a way of declaring their sexual preference. This was followed by punk cultures of the seventies for whom piercing their body parts and wearing jewellery was seen as a sign of rebellion. The punks took the body piercing from the conventional to the extreme by piercing their tongues, cheeks and other body parts. Today, piercing of body parts has become a popular way of flaunting not only their bodies but their intent of purpose of declaring their bizarre sexual preferences and profound body experiences bordering on obsession. Body

Sociology Essay Example | Topics and Well Written Essays - 750 words - 19

Sociology - Essay Example The field of politics as well as religion has always moved ahead together, several times these fields have helped each other and in certain cases these fields have conflicted with each other. Politics have been greatly impacted by religion and politics have to comply with religion in order to serve its own purpose. In other cases religious leaders have tried to impose their opinion based on religion in order to govern citizens in a better manner under the religious party they are part of. The activities stated above are clearly evident in the politics of United States, it is witnessed that huge amounts of funds are given to political parties and candidates of these parties depending on their view of various societal issues such as control of birth rate, abortion and the most heavily debated topic of gay marriage which has gained tremendous amount of popularity. The religious side that has been in the limelight over this issue is the Fundamentalist Christians, they used their ability to alter the secular policy in their own favor and they portrayed their religious thoughts by getting President Bush elected during the election of 2000 and 2004. In other religions such as the religion of Islam where Muslims elect their political leaders and then direct and control their leaders who have to act in accordance to Islamic religious book called Quran. The similarity between the field of politics as well as religion is the purpose of controlling the citizens and human being’s cognition, soul and behavior. The game played in these fields is simple; the game played in these fields is based on gaining more and more support in order to gain recognition as majority.

World History Bringing it All Together Essay Example | Topics and Well Written Essays - 500 words

World History Bringing it All Together - Essay Example Witness, for example, the impact of gunpowder; not only its role in the early Mongol invasions of Japan, but the ripple effect it created throughout history as that technology spawned not only primary improvements in the substance itself, but also tactical warfare revolutions into the medieval baronies and even later. This is only one example of a single new technology changing society and civilization forever. Discussion 2 - Inequality. Certainly when viewed from today's perspective, the institutionalized social and gender inequality during this time is repugnant. Man's inhumanity to man has always been a shocking part of history, and the socialized stigma of being a woman, or a Jew, or a slave certainly recognized no individual human right in the modern sense. That said, however, I want to note that it was upon these unequal foundations that civilization was built. Accepting the status quo was the very mindset that allowed those enslaved by the Romans to build the empire. Without the technological development of the Romans, built on the backs of those slaves, we wouldn't have running water.

A Discussion of Paulo Freires Banking Concept of Education Essay Example for Free

A Discussion of Paulo Freires Banking Concept of Education Essay Freire implies that teachers are only telling students what to know rather than conversting with them, which explains why Freire insists that â€Å"education is suffering from narration sickness†(Freire 71). This means that he believes that educators only fill student’s minds with information, that the teacher feels is important, without providing the students the meaning and personal relevance that information has. By using this method, the student is oppressed by the teacher and unable to fulfill a complete state of consciousness. I can remember several times in my educational experiences where I have been the â€Å"depository† in Freire’s Banking Concept of Education, but no experience is more relative than my Organic Chemistry class three years ago where I learned that problem-solving education is vastly superior to banking-education because it allows students to acquire true understanding of their world and the ability to reach consciousness. During the summer of 2009, I took a summer semester of Organic Chemistry at University of California Berkeley. When I first entered the lecture hall, there were masses of people fighting for seats and some even resided to sitting on the floor or going into the side room to watch the lecture on television. As soon as the clock hit 9:00 am, five faculty members walked into the room: Professor Francis and four Graduate Student Instructors (GSIs). From the start, Dr. Francis went over the course structure, what it entailed, and how we as students could obtain help. While he was going over the syllabus information, he made one point extremely clear: â€Å"I cannot answer your personal questions during lecture time. If you have questions, please visit me during my office hours or please ask one of the GSIs. † After making that point, he transitioned into his lecture on functional groups; however, I was not following him. I immediately knew that this would be a lecture-only class, and I knew that I would need to write down every single note, diagram, or graph he showed us and memorize it for future examinations. Freire would acclaim that I would become a â€Å"depository† because I would simply allow Professor Francis to deposit his ‘knowledge’ into my mind without further question or thought. I would become a slave, oppressed by the very person who was supposed to free me (Freire 74). Dr. Francis continued in his slide show and a large slide labeled ‘Hydrocarbons’ appeared on the screen, and below the title were several different organic hydrocarbon functional groups, such as alkenes, alkanes, alkynes, benzenes, and toluene. He discussed each hydrocarbon in great depth and showed us students how to recognize them based on their bond sequences and patterns, how they react in the presence of other organic molecules, and how their chemical bonds affect water. After an exhaustive lecture of copying everything he said into my 128 notebook, he announced that we must memorize all of the hydrocarbon groups, and to be able to recognize them for an exam setting. Never once did he explain what what makes them important. I raised my hand at the end of the lecture, and asked him what the application of hydrocarbons are in the ‘real-world’. He replied not to worry about that, and that we needed to be able to recognize them and know how they function chemically, not practically, and why would he take the time to explain how hydrocarbons function? In order for Dr. Francis to keep his job, Freire asserts that, â€Å"the teacher must assume all of his students as ignorant†(Freire 72). This implies that if Dr. Francis had gone straight to the point and explained why hydrocarbons were important in the real world and in a laboratory setting, he wouldn’t have a job. It was his job to pick out extremely detailed and ‘useless’ properties and functionalities of hydrocarbons and make them seem important to us. By continuing to explain and confuse us students, he was able to maintain a shroud of ignorance over the student body, and from this, he justifies his job as absolute. This is what Freire refers to as the â€Å"cycle of ignorance† that continuously allows the teacher to keep his job because society believes that the ignorant students need him for their self-betterment. For the next several weeks, I adhered to Dr. Francis’s ‘Banking Style of Education’, and it worked. I received an A on every exam and test I took because I memorized and accepted the information Dr. Francis gave me without second thought. Freire feels that my total submission to the instructor was the reason for my success because he suggests that â€Å"The more meekly the receptacles permit themselves to be filled, the better students they are†(Freire 72). Freire’s explanation worries me because to know is not to know. Just because I could recognize different functional groups, which in the banking concept would make me a better student, did not mean that I could apply my understanding of organic chemistry to a real life situation because I hadn’t been taught to apply the information to anything at all. My ignorance and inability to grasp the true meanings and concepts of organic chemistry became extremely clear in the laboratory because the lab is where students take all of their knowledge and apply it to solve a problem or set of problems. After the first quarter of the summer semester, the laboratory portion of the course opened. My first assignment was to estimate the bond angles of methane, and at first I had no idea what to do because I had only been instructed to recognize methane and its bonding patters. I was never asked to manipulate the molecule’s properties to gain further understanding, and this caused me to realize that I was flawed because the ‘knowledge’ that I acquired was not mine, but Dr. Francis’ deposits of impractical segments of knowledge. With no idea where to start my laboratory or how to assess the assignment, I asked the Teaching Assistant (TA) for help. She simply replied, â€Å"Think about what you know about methane’s properties, and manipulate your knowledge so you can measure the bond angle. Needless to say, this was not helpful because I had no idea how to apply my knowledge and understanding because I was not taught to. I was simply an object who, according to Freire, â€Å"is in the world,† implying that I was not conscious of my own being and awareness (Freire 78). This is why I allowed Dr. Francis to continue depositing information into me because he posed himself as my liberator, my educator, but he was my oppres sor. By not being able to use and apply my knowledge, my critical consciousness and inner will to understand began to diminish. This is why Freire announces, â€Å"The more students work at storing the deposits entrusted to them, the less they develop the critical consciousness which would result from their intervention in the world as transformers of that world†(Freire 73). Freire implies that students lose the will power, the motivation, to develop awareness when they are force-fed information, so he argues that students must develop this ‘critical consciousness’ themselves through problem solving. This is when I realized that Dr. Francis couldn’t and won’t teach me how to understand what I have learned; I needed to learn how to apply and master the information I was taught by myself, not some other individual. Education is supposed to empower individuals; however, since I was ‘in-the-world’ I let the banking concept oppress me and my true understanding of knowledge. I failed the first Organic Chemistry lab. I didn’t know how to solve the problems and apply my knowledge, nor did I have the willpower to, so I simply gave up. I was incredibly frustrated after the first lab, not because I couldn’t get the right answer, but because I couldn’t apply my knowledge to solve the problem. I spent the next several lectures gathering notes, expanding on them, and making sense of the information; however, I was still unable to understand the information in practical terms. My frustration grew because I felt that all my efforts studying information and memorizing its contents was wasted. How could education provide all of this knowledge that we, as students, are unable to apply? What was the point of education? At the time, I felt education was society’s largest flaw because it wasted the time and severed the creativity students put into it. Freire agrees with me because he argues, â€Å"The capability of banking education is to minimize or annul the students’ creative power†(Freire 73). This implies that Freire agrees that education is flawed because it severs student creativity; although, it does not answer why we must learn meaningless and impractical information obtained in our lives. Freire responds that not everyone will find meaning through their education; however, he believes that people should continue to pursue the parts of education that students find interesting, such as in a higher education setting (Freire 76). I knew most of the information that I obtained in chemistry was impractical for most individuals and even myself in a day-to-day scenario, but chemistry was interesting to me. It was something that I wanted to pursue and gain further understanding of because every piece of information left me wanting more. Giving up and throwing my knowledge away was not an option because I wanted and worked my entire life to make sense of what I learned in this world, and it keeps on changing and reshaping every day. As a last effort, I went to the tutoring help desk at the university to get help, so I could understand my information and knowledge and apply it to the lab. I was assigned a tutor, Kevin, and he brought me and two other students into a small concealed 1010 room with a large foldup table in the middle. We all sat down and Kevin asked us what we needed help with. The other students didn’t look like they were forced to be there and kept quiet, so I took the opportunity to obtain help. I told him that â€Å"I have a hard time applying the lecture notes in the lab. † Kevin explained that my situation was very typical because the lectures and exams were based on memorization where the labs relied on the interaction between what you know and how to solve the problem. He brought out an organic chemistry book and questioned, â€Å"Why is water polar? I immediately responded that water is polar because the oxygen atom has more elections than the hydrogen atoms at any one time giving the hydrogen molecules a positive charge and the oxygen a negative charge. Kevin told me that I was right, but this occurred due to the extreme differences in electronegativity. We continued to solve problems together and critique one another on our answers, and from this he was teaching me and I was teaching him. Freire would call this interaction, â€Å"problem-solving-education† because â€Å"The teacher is no longer merely the-one-who-teaches, but one who is himself taught in dialogue with the students†(Freire 80). This implies that both teacher and student work together to solve problems, and by doing so, they gain a greater understanding of the topic. This is exactly what Kevin and I were doing because we were teaching each other and able to create a more significant understanding and meaning of chemistry that allowed me to visualize a topic and solve it logistically instead of memorizing the topic and solving it formulaically. This is why Freire belives that â€Å"the conditions under which knowledge at the level of the doxa is superseded by true knowledge, at the level of the logos†(Freire 81). Freire’s text implies that common knowledge and understanding (doxa) can be transformed into true mastery of the subject and reason (logos). Since Keven and I were taking basic information and each giving it new meaning in our problem-solving tutoring sessions, I was able to acquire a true mastery and understanding of chemistry. Working with Kevin several times a week gave me a true understanding and relation of chemistry, which allowed me to pass my lab course with an A. Overcoming the problems of the banking-concept and learning the problem-solving method changed my life forever. I took the problem-solving method that I learned with Kevin and applied it with other students, colleagues, professors, and friends, so I could continue to problem solve and gain true understanding of knowledge throughout my life. Problem-solving education continues to be vastly superior to banking-education because in addition to learning and understanding information, problem-solving-education forces individuals to retain information they acquire so they can apply for future use. Since I was able to take knowledge and apply my understanding of it, Freire would conclude this type of understanding as â€Å"being with the world†(Freire 78). Being with-the-world means that the individual is conscious of their surroundings and is able to fully interact in the world they are in. Instead of being an object or vessel, the individual is able to make conscious decisions and interpret the world as they see it. This induces self-freedom and liberation in a person because when a person learns something, they retain that information forever and no human being in the world can take that information away. It also provides a mental salvation because if the physical realm is too harsh to live in, those who have mastered problem-solving and acquired pure consciousness can escape from their physical realm into their consciousness where they have stored all of their memories, techniques, and information, and no person can get to them besides themselves.

Interpersonal Relationship and Beauty Essay Example for Free

Interpersonal Relationship and Beauty Essay Beauty is not something we can measure, it something that we judge on a person. We can see a face for less than a second and rate whether that person is beautiful or not. Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction. Beauty is studied as part of aesthetics, sociology, social psychology, and culture. An ideal beauty is an entity which is admired, or possesses features widely attributed to beauty in a particular culture, for perfection. Helen Keller once said, The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart. Beauty is a kind of quality. Websters dictionary defines beauty as something that is pleasing to ones sight or mind. However, beauty encompasses so much more than that. Beauty may not be recognized at once in people that you meet, but is recognized through close relationships such as family and friends. After time, though, beauty shines through a person by them giving their hearts. So, the stereotypical guy or girl model that most of the world perceives as beautiful, is not the same beauty that family and friends see. Aaron Spelling director of Bay Watch had this to say â€Å"I can’t define it, but I know it when I walk into a room. I talked with a modeling agency that books top male models and they were more descriptive: Its when someone walks in the door and you almost cant breathe. † (Etcoff) Aaron Spelling gives a good definition on what society perceives beauty as. Society thinks of beauty as features that can be found by examining someone just by looking at them not by who they are through their actions and feelings in life. In the article â€Å"What is beauty† it says â€Å"The oxford English dictionary defines the word beautiful as excelling in the grace form, charm of color, and other qualities. †(Etcoff) See, all points are proven that beauty is looked at through external form except through â€Å"and other qualities. † This is where close relationships, such as your family and friends see these other internal qualities rather than outside qualities. In Nancy Etcoff article it states â€Å"We can see a face for a fraction of a second, and rate its beauty. † (Etcoff) How can a fraction of a second determine if someone is beautiful or not? Etcoff explains that it is absurd that you can rate someone beautiful or not in a fraction of a second. This is where family and friends rate your beauty through your actions. This is from the close relationship you have with them. This shows that it takes time to know if someone is truly beautiful of not. David Hume, a Scottish philosopher and historian said â€Å"Beauty in things exists in the mind which contemplates them. That is something that everyone should take to heart. Beauty is missed by so many people because they do not take the time to stop and appreciate all that God has created. † This quote explains beauty is all around us and it’s not our right to judge and say what is beautiful. Instead of judging someone, families do not. They judge you for who you are as a person rather than your looks. Internal and external beauty is both very important in our society. To be beautiful internally means to have a knind heart and be understanding. To be beautiful externally means to be beautiful on the outside such as having a nice figure and a attractive smile. Internal beauty is important because beyond looks, it is your personality that is noticed. External beauty is important because it is your attractive figure that brings attention to someone’s great personality. These two types of beauties are represented and influenced by family members, friends, and society as a whole. Family members are important in how we perceive beauty. Depending on the family member, there is an absolute distinction made between beauties. Parents are most likely to look at the internal beauty rather than the external, while siblings look at the external part more closely. Family members are key in how society perceives beauty and how they show it. Without this part of society, people would most likely judge people for there looks rather than their personality. Internal beauty shows someone’s character. There character is the most important part that is judged. In the article â€Å"What is Beauty† it states â€Å"Although the object of beauty is debated, the experience of beauty is not. Beauty can stir up a snarl of emotions. (Etcoff 68) Nancy Etcoff means that beauty is considered and object in society, but family and friends don’t consider it an object but a possession that is unique to that specific person through there personalities and actions. So, although friends ar friends, they tend to be one of the most hypocritical judges. The thing that matters to friends is if a girl is pretty or vise versa. Then chances are she may also have a nice personality. But if she doesn’t appeal externally, then her internal beauty must also be lacking. This, however, is not always true. Society is the most judgmental of all critics regarding beauty. But in todays society, external beauty is always stressed significantly. This is one of the main reasons why there are so many girls in our country that have eating disorders. Successful women are perceived with external beauty which makes girls feel that they have to look like that which makes them go on ridiculous diets that cause them harm. Society rarely stresses the importance of internal beauty. But family and friends see the persons personality and overlooks the external beauty. By this it gives that person the confidence to accomplish and that they set there mind too no matter what gets in there way. It seems however, that society places too much effort than before how a person looks. Rarely, does a society ever judge a person by the way they act. Based on the influences of family, friends, and society, it looks like family is the most reasonable judge of external and internal beauty. Siblings especially are the fairest judges. Friends are somewhat neutral, and stand the middle ground in differentiating between the two beauties. Society is the harshest critics of beauty, always stressing the external beauty. It seems society will always be one sided; and no one can do anything about it. The best way to judge beauty is by the individuals own standards, not from any other influences. Nancy Etcoff says â€Å"Our bodies respond to it viscerally and our names for beauty are synonyms with physical cataclysms and bodily obliteration breathtaking, femme fatale, knockout, drop dead, gorgeous, bombshell, stunners and ravishing. We experience beauty not as rational contemplation but as a response to physical urgency. This means that all these names that we say to represent beauty have an effect on the people they are being said about. Society has this beauty on a pedestal that no one can ever reach. Family and friends show reality and show the standard of beauty that everyone is at in there unique way. Beauty is something influenced by society, making us look at people externally and not internally. We are based on that beauty has to be perfect in every way that we miss out on internally beautiful people. In life, God didn’t create everyone the same way or the same shape; he created everyone different from one another. So no one can be perfect. We as a society and in the whole world need to look passed the flaws we see in people and truly, sincerely look at who they are and how they act. In a sense there really is no true definition for beauty. Its family and friends that hive a unique definition that everyone should go by. It’s how you act that is your beauty not your looks. Looks don’t last forever, its your personality that last a lifetime.

A Successful Global Strategy

A Successful Global Strategy Executive Summary: This Report outlines how Walt Disney did successfully in global strategy. We found that the root issues include the need to expand into new markets and/or industries. We used a Porters Five Forces analysis to develop the alternatives. The alternatives that we proposed were to expand globally and enter the China makret. We analysed how the alternatives fit with Disneys corporate culture if the alternative would provide a competitive advantage. Upon the completion of our analysis, we recommend that Disney should expand globally in order to capitalise on unrealised markets in order to alleviate its root issues. 1. Introduction The Walt Disney Company, also known simply asDisney, is the largest media and entertainment conglomerate in the world. (http://money.cnn.com) The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: Media Networks, which includes the companys television and Internet operations; Parks and Resorts that featuring the companys theme parks,cruise line, and other travel-related assets; Studio Entertainment, which includes the companys film, recording label, and theatrical divisions; and Consumer Products, which produces toys, clothing, and other merchandising based upon Disney-owned properties. (http://corporate.disney.go.com) A strategic analysis of The Walt Disney Company will be conducted to explore the globalisation aspects of strategy within the organisation. Relevant theoretical frameworks and empirical information will be used to assess the viability of Disneys current global strategy and recommendations will be made if any appropriate changes should be considered. The Five Forces Model will be used in the report to analyse the competitive advantage of Disney. The Walt Disney Companys objective is to be one of the worlds leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The Companys primary financial goals are to maximize earnings and cash flow, and to allocate capital profitably toward growth initiatives that will drive long-term shareholder value. (http://corporate.disney.go.com) It is influenced Disneys strategy towards making the company works globally. The following findings will analyse how Disney using taken a global approach in order to expand the business and will highlight areas of improvement and apply them into theoretical frameworks. And the issue will mainly focus on the plan of building a new Disneyland in Shanghai China 2. Findings 2.1 Current Strategy The current strategy of Disney is mainly depends or influenced by their mission statement that mentioned above: Be one of the worlds leading producers and providers The success of Disney is obvious, but how and why it was able to achievethat success is not as plain. The biggest strength of Disney as acompany, is really the firms `share of mind and it is also thecompanys strongest competitive advantage, or its economic moat. Toillustrate this, each one of us, after hearing the name `Disney willautomatically have something in mind an animated film, perhaps, or acharacter, or a theme park. No matter what that is, the association ismost likely a very positive one: One of entertainment, imagination, andperhaps a family setting. In contrast, the mention of Columbia Picturesor Universal Studios will not evoke the same type of response. However, their main global strategy is really in public eyes: building another theme park in Shanghai China. The Chinese government has approved plans for the Walt Disney Company to build a theme park in Shanghai, its first in mainland China. (http://news.bbc.co.uk) According to the Disney Annual Report (2009), they will remain focus on advancing their strategies objective of building the Companys position as a leader in the creation of high quality branded content and making Disney an even more prominent and successful provider of entertainment globally. 2.2 International composition and expansion According to Bob De Wit and Ron Meyer (2004), international composition is an international firm operates in two or more countries. When a firm starts up value adding activities in yet another country, it is called internationalisation. Disney is actually doing this to meet their goals. In 2005, Disney has opened the fifth theme park and it is located in Hong Kong China. It can see that there is a trend of Disney wants to do business in China. Disney has won approval to build a theme park in Shanghai after nearly 20 years of courting the Chinese government. l International Scope As everyone knows China is one of the fastest-growing economies in the world, is a huge potential market for any foreign brand aiming to expand abroad. Shanghai, arguably the most international and diverse city in China. It will allow Disneyland to utilise the largest tourism resources in Eastern China for example sightseeing spots, tourism infrastructure. On the other hand, the world recession and other difficulties in the industry, Disneyland hasnt been doing well in recent years. Seeking a more profitable market is essential, and it is estimated that Shanghai Disneyland will attract 30 million visitors every year. (http://business.globaltimes.cn) l International distribution The international composition of firm also depends on how it has distributed its value-adding activities across the countries selected. In some firms, all national subsidiaries carry out similar activates and are of comparable size. For example RD, and production concentrated only in few countries. (Porter, 1986) At the moment, Disney and build 5 theme park in the world and they distributed in different part of the world. The cultural differences will affect how Disney works for the business. Mention about how to establish the foreign subsidiary, firm can work independently or joint venture with local player or foreign partner. This could refer to the theme park as a joint venture company the cost of inputs, the investment is not just for theme park, the park also includes a variety of capital costs, land costs, environmental costs, part of the regional transport infrastructure costs, relocation costs. And the joint venture partner for Shanghai Disney is the State-owned enterprises L ujiazui Group. (http://www.chinafinancialdaily.com) 2.3 Porters five forces framework of Disney Disney has a favourable marco-environment. Its microenvironment will be examined using Porters five forces model (Porter, 1980). This model seeks to measure the competitiveness of a company by reference to five forces: competitive rivalry; buyers; suppliers; potential entrants and substitutes. In the case of Disney, most of the major things bought such as the rides and buildings are one-off purchase. The suppliers that affect daily operation are food and beverage, fireworks etc. All these are replaceable and will not directly affected Disney competitive advantage. Secondly, the bargaining power of buyer is determined by the concentration of buyers and how much customers can impose pressure on volumes and margins. Lets take Hong Kong Disneyland as an example; their customers have relatively low bargaining power because the theme park is differentiated in its industry. So the threats from buyers are low. There is a direct competitor for Hong Kong Disneyland, Ocean Park. Most teenagers will prefer Ocean Park as the entry fee for Disneyland is almost US$24 more than Ocean Park. That is why Hong Kong Disneyland has steadily lost money since opening in 2005 (http://www.businessweek.com) However, there is a dilemma happen to Disney: there will be a greatest threat or opportunities for Disneyland overall as mention above, the proposals for the second Disneyland in China. This new Disneyland will be eight times bigger than the one in Hong Kong (Subler, 2008). So Disney faces a same brand competitor within Asia and competing in the same market. And the substitutes would affected by other leisure and retail industries. It is because in China, shop normally close at 10pm rather than 5/6pm in western countries. Customers might have other alternatives instead of theme park. Overall, the microenvironment analysed by Porters five forces has revealed that Disney has a competitive environment. 2.4 Localisation or Globalisation? When the Hong Kong Disneyland was under construction, it was reported that the design plan of this park had been reviewed by Feng Shui experts to bring prosperity and good luck. Now, Disney will set up its second theme park in China. Will Shanghai Disneyland contain more Chinese features? Should Disney stick to internationalised and standardised route or positively adopt the localisation strategy? According to the report from The Times (http://business.timesonline.co.uk), Disney said that Shanghai Disneyland will be a fantastic world with Chinese characteristics, including the Chinese food and the suggestions from Feng Shui experts in the design of the park.To address this possibility, the spokesman of Disney made this official statement: Shanghai will feature a Magic-Kingdom style, in keeping with its cousins in Asia, the U.S. and France. It will also have Chinese characteristics as a part of the localization process that is a part of the deal. 3. Conclusion After analysing the Walt Disney case, the current strategy for Disney is being one of the leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. And other strategy is made looking forward to build the sixth theme park in Shanghai China. They will need to consider how they work successfully in order to avoid making the same mistake of Hong Kong Disneyland. Though it is not a big mistake, the issue they need to concern would be how they operate the new Disneyland. Would they stick the Chinese feature in the theme park? Is localisation or globalisation better suit for the new Disneyland? Also, the Porters five force Model has shown that Disney has a competitive advantage to the microenvironment. No matter how they operate, the Walt Disney still has a high reputation in everyone heart. 4. Recommendation In order to make a better improvement for Disney in doing business globally, there are several points I would like to focus on and help Disney works efficiently. The managers of Disney are believed to have made up their minds between globalisation and localisation. But like the saying Disneylands construction will not be stopped if there is space for imagination, numerous guesses will haunt Shanghai Disneyland before it is finished.I would say localisation is not a bad thing. Disney should integrate the Chinese features into Shanghai Disneyland. Even the theme park can be called Disney Oriental Park. However, on the other hand for using the idea of globalisation, the special cultural characteristics would makes Disney become what it is. And too many local elements may exert negative influence upon its attraction power.Therefore, Both localisation and globalisation should focus on transferring the cultural elements into something needed by the industry chain. Also, for even more expansion, as everyone knows, the size of Hong Kong Disneyland and Paris Disneyland is relatively small comparing to other Disneyland. They still have room for further expansion. Such as Hong Kong, it is a right decision to expand the theme park further for the preparing of new opening of Shanghai Disneyland. Once they expand, they would not lose the competitive ability against the rival or internal competitors. Therefore, in my opinion, Disney has successful expand globally in order to capitalise on unrealised markets in order to alleviate its root issues. But there are still unforeseeable potential for Disney. So in short term, a carefully formulated brand strategy will be the key for Disneylands China dream to come true. 5. References: The Walt Disney Company Fiscal Year 2009 Annual Financial Report Bob De Wit and Ron Meyer (2004) Strategy, Process, Contentm Context, An international perspective, 3rd Edition, South-Western Cengage Learning Porter, M.E. (1980)Competitive Strategy, Free Press, New York, 1980. 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